Under the terms of the agreement, Brickhouse will develop and sell the Asia Diva brand of fast cars and faster women to the growing adult mobile market.
The new mobile content will showcase several of the company’s top Asian models, such as “Import Queen” Francine Dee, Hawaiian tropic model Flo Jalin, Playboy models Lorabel Rey and Christine Vinson, Felicia Tang, Nicole Oring and Lisa Kaye.
The partnership also calls for the development of custom wallpaper and video clips from the Asia Diva DVD Collection, as well as several content offerings tailored specifically for mobile viewing.
“This will allow car show and Asian import model enthusiasts a much more candid and unique experience,” Asia Diva President Jeff Anderson said. “By offering our products on cellphones worldwide, we will be providing a one-on-one personal experience.”
The mobile offering is expected to launch Jan. 1 via a WAP entry at AsiaDiva.com, as well as through both JAVA and BREW applications on authorized carrier decks throughout the U.S. and international markets.
“The adult mobile marketplace has been expanding rapidly around the world, and it is the perfect time to introduce targeted niche product from Asia Diva,” Clint Fayling, Brickhouse Mobile president, said. “[The deal] will build upon their huge Internet following, showcasing their high-quality productions and beautiful exotic models.”
Brickhouse Mobile, launched less than one year ago, has garnered several top name mobile contracts in recent months. In November, the company announced a partnership with online adult mogul Danni Ashe to launch Danni Mobile, bringing Ashe’s popular softcore content to WAP-enabled mobile phones.