opinion

Turning Tricks

You have to hand it to the adult brain trust: They really know how to set the world on fire with their penetrating innovations. Not to be outdone by their predecessors, the latest crop of sex-revenue engineers is already off the charts, in terms of advancing the affiliate business model to evolve with the times.

The important point to miss is that these salacious pacesetters understand the modern consumer where s/he lives, and will not stop until they have exploited (in a good way) the "take me for free" generation until they are begging to pay for something, anything.

Just consider the tube sites. Talk about cutting edge. The purveyors of these incubating experiments in the architecture of human sexuality are, with sleight of hand, taking 2.0 ideas and advancing them all the way to 3.0. If you spend some time and watch what's going on, you can literally see it happening before your eyes. Once your eyes are open, you also will be able to turn your head quickly enough to see the back of it in a mirror.

And real people are noticing. Like a magician turning a hanky into a philodendron, modern porno warriors are turning heads, my friends. (Do I sound like John McCain? He uses "my friends" a lot, and also wants to station troops in Mogadishu for 100 years.)

Like Valkyries sitting on the gates of Valhalla, the mainstream press has begun to recognize adult entertainment as an indicator species, a bellwether industry that portends larger, broader, deeper economic trends. (We think of ourselves as slime, but we need to remember that they are the vampires and we are the victimized bitches, the hobbled hoes of history.)

So here's how the shit went down: Taking YouTube to the next level, edgy pioneers at some of the biggest companies in the business started their own tube sites about six months or so ago. Shortly thereafter, a lot of controversy started churning — mostly over the minor fact that the majority of the content on them was stolen and then posted up by prepubescent Kazakhstanians — but the underlying concept was not lost on the rest of the industry.

The idea is as brilliant as it is stunningly simple. Use porn to sell porn, and lots of it. By lots of it, I mean use lots of it, give lots of it away for free and then apply the pièce de résistance and add a shit-load of banners and ads that ... that's right, offer porn for sale.

It is the dream that was Rome, something so all encompassing, so ruthless and cunning in its ambition, so complete in its understanding of the human stain, that one can only sit back and gape.

Yes, YouTube made the obvious choice to give away free stuff and then sell other stuff to the people coming for the free stuff, but it was adult that turned that idea on its head by selling the same stuff to the same people to whom it was giving away the same stuff for free.

I think we can all see where this is going and where we fit in the food chain. All I can say is how fortunate I feel to have been around long enough to witness this emasculation of the mundane business model in favor of what can only be described as a Cocteauesque celebration of the inverse. A new day has been born, and I was here to observe the C-section.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

TeamSkeet Debuts Swappz Channel, 'Swapception' Feature

Chief Revenue Officer Brandon explains, “The inspiration behind ‘Swappz’ emerged from a growing market demand for niche adult content that pushes boundaries and explores the taboo themes and deal-striking handshakes of swaps.”

Alejandro Freixes ·
profile

WIA Profile: Samantha Beatrice

Beatrice credits the sex positivity of Montreal for ultimately inspiring her to pursue work in adult entertainment. She had many friends working in the industry, from sex workers to production teams, so it felt like a natural fit and offered an opportunity to apply her marketing and social media savvy to support people she truly believes in and wants to see succeed.

Women In Adult ·
opinion

Understanding the Latest Server Processors

Over the last decade, we mostly stopped talking about CPU performance. Recently, however, there has been a seismic and exciting change in the CPU landscape, due to innovation by a chip company called Advanced Micro Devices (AMD).

Brad Mitchell ·
opinion

User Choice, Privacy and the Importance of Education in AV

As we discussed last month, age verification in the adult sector is critical to ensuring legal compliance with ever-evolving regulations, safeguarding minors from inappropriate content and protecting the privacy of adults wishing to view adult content.

Gavin Worrall ·
opinion

Maintaining Payment Processing Compliance When the Goalpost Keeps Moving

VIRP is the new four-letter word everyone loves to hate. The Visa Integrity Risk Program went into effect last year, and affects several business types — including MCC 5967, which covers adult and anything else with nudity, and MCC 7273, dating services that don’t allow nudity.

Jonathan Corona ·
opinion

Making the Most of Your Sales Opportunities

The compliance road has been full of twists and turns this year. For many, it’s been a companywide effort just to make it across that finish line. Hopefully, most of us can now return our attention to some important things we’ve left on the back burner for months — like driving revenue.

Cathy Beardsley ·
opinion

Disruptive Films Unfurls Taboo Sex Banner 'Deviants'

Disruptive Films is well known for its kinky and taboo storylines. Now, the studio looks to unfurl Deviants: a new brand that shows taboo sex in a different light, diverging from the often-grim tone of traditional kinky fare to present a new vision.

Alejandro Freixes ·
profile

YourPaysitePartner Marks 25-Year Anniversary Amid Indie Content Renaissance

For 25 years, YourPaysitePartner has teamed up with stars and entrepreneurial brands to bring their one-stop-shop adult content dreams to life — and given the indie paysite renaissance of the past few years, the company’s efforts have paid off in spades.

Alejandro Freixes ·
opinion

WIA Profile: B. Wilde

B. Wilde considers herself a strategic, creative, analytical and entertaining person by nature — all useful traits for a “marketing girlie,” a label she happily embraces.

Women In Adult ·
opinion

Proportionality in Age Verification

Ever-evolving age verification (AV) regulations make it critical for companies in the adult sector to ensure legal compliance while protecting the privacy of adults wishing to view adult content. In the past, however, adult sites implementing AV solutions have seen up to a 60% drop in traffic as a result.

Gavin Worrall ·
Show More