opinion

Turning Tricks

You have to hand it to the adult brain trust: They really know how to set the world on fire with their penetrating innovations. Not to be outdone by their predecessors, the latest crop of sex-revenue engineers is already off the charts, in terms of advancing the affiliate business model to evolve with the times.

The important point to miss is that these salacious pacesetters understand the modern consumer where s/he lives, and will not stop until they have exploited (in a good way) the "take me for free" generation until they are begging to pay for something, anything.

Just consider the tube sites. Talk about cutting edge. The purveyors of these incubating experiments in the architecture of human sexuality are, with sleight of hand, taking 2.0 ideas and advancing them all the way to 3.0. If you spend some time and watch what's going on, you can literally see it happening before your eyes. Once your eyes are open, you also will be able to turn your head quickly enough to see the back of it in a mirror.

And real people are noticing. Like a magician turning a hanky into a philodendron, modern porno warriors are turning heads, my friends. (Do I sound like John McCain? He uses "my friends" a lot, and also wants to station troops in Mogadishu for 100 years.)

Like Valkyries sitting on the gates of Valhalla, the mainstream press has begun to recognize adult entertainment as an indicator species, a bellwether industry that portends larger, broader, deeper economic trends. (We think of ourselves as slime, but we need to remember that they are the vampires and we are the victimized bitches, the hobbled hoes of history.)

So here's how the shit went down: Taking YouTube to the next level, edgy pioneers at some of the biggest companies in the business started their own tube sites about six months or so ago. Shortly thereafter, a lot of controversy started churning — mostly over the minor fact that the majority of the content on them was stolen and then posted up by prepubescent Kazakhstanians — but the underlying concept was not lost on the rest of the industry.

The idea is as brilliant as it is stunningly simple. Use porn to sell porn, and lots of it. By lots of it, I mean use lots of it, give lots of it away for free and then apply the pièce de résistance and add a shit-load of banners and ads that ... that's right, offer porn for sale.

It is the dream that was Rome, something so all encompassing, so ruthless and cunning in its ambition, so complete in its understanding of the human stain, that one can only sit back and gape.

Yes, YouTube made the obvious choice to give away free stuff and then sell other stuff to the people coming for the free stuff, but it was adult that turned that idea on its head by selling the same stuff to the same people to whom it was giving away the same stuff for free.

I think we can all see where this is going and where we fit in the food chain. All I can say is how fortunate I feel to have been around long enough to witness this emasculation of the mundane business model in favor of what can only be described as a Cocteauesque celebration of the inverse. A new day has been born, and I was here to observe the C-section.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
opinion

How to Master Team Dynamics for Business Success

Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.

Juicy Jay ·
opinion

Eight Steps to Fast-Track AI Site Approval for Processing

Artificial intelligence is a hot topic these days. AI technology is speeding up the way we do business across all industries and offers numerous benefits, from automating processes to increasing efficiency and scalability.

Cathy Beardsley ·
opinion

How to Secure High-Risk Transactions With Network Tokenization

Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.

Jonathan Corona ·
profile

Lea Lexis On Challenging the Porn Status Quo

Lea Lexis doesn’t just aim to make movies — she wants to craft experiences. Bending the rules of what’s possible in moviemaking with the precision of a true auteur, the performer-turned-Brazzers producer has helped shape some of the industry’s most striking and boundary-pushing productions.

Jackie Backman ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
Show More