opinion

.XXX, .KIDS, and .$$$ TLDs

ICANN voted today to open up the domain namespace to allow anyone to submit an application to create their own TLD.

For an application fee of around $50k-$100K, plus proof of technical ability to manage the DNS servers, companies can start carving up their domain real estate space on the internet.

This naturally allows .XXX to be closer to reality. I have said from the beginning, if there were no "sponsored community" aspect to the TLD, no need for an IFFOR, there would be fuss about .XXX It would be no different than .BIZ or .INFO more power to those that register those domains,

So I would expect .XXX or .SEX or .PORN to be popping up next year, once ICANN figures out the rules to do this.

ICM/IFFOR did have some merits in their ideas of .XXX about making some rules and guidelines for its use, but if someone is going to tell adult what to do, its better if it came from adult.

I believe that some trade organization could put in the application to run a .XXX or .PORN and become the registry. Through advertising, they could build up the idea that the TLD is the "official" websites for adult content.

The registry would make an incredible amount of money that could go directly towards fighting against bad laws.

This registry would be a for-profit organization that would be overseen by the non-profit.

With official sanctioning of the TLD, it would at least help to give some means of self (or imposed) regulations, but done so by keepers that have the adult industry's best interest at heart, rather than the focus on the wallet.

Personally, I hope to get my ventures going into high gear, so that I can sponsor the .KIDS TLD application and make that a white-label approach to truly protecting kids.

Web browsers and ISP can be setup such that only .KIDS domains would be seen. This is how you protect kids, not a black-list approach.

Fight the .GREED!

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Allure Lingerie Owner George Makar Offers a Glimpse Behind the Brand

For over 30 years, Canadian lingerie brand Allure has been doing things differently. It’s a defining characteristic of the company, one that dates back to its roots as an adult retailer and underlies its current reputation as a design house. Owner-designer George Makar seems quite incapable of imitation.

Colleen Godin ·
opinion

How to Build Retail Customer Loyalty Through Connection

The most valuable part of any business is the customer, so it’s no wonder that Get to Know Your Customers Day is celebrated not just annually, but quarterly.

Ian Kulp ·
opinion

Tips for Fostering Productive Conversations in Adult Retail Settings

In an ideal world, every workplace interaction would run smoothly. Employees would communicate clearly and directly, customers would always be satisfied and challenges would resolve themselves.

Tori Titus-McCrobie ·
opinion

Understanding the FTC's New 'Click to Cancel' Rule

The Federal Trade Commission’s new “Click to Cancel” rule has been a hot topic in consumer protection and business regulation. Part of a broader effort to streamline cancellation processes for subscription services, the rule has sparked significant debate and legal challenges.

Corey D. Silverstein ·
opinion

Key Factors for Choosing a Merchant Services Partner

Running a successful adult business requires more than just delivering alluring and cutting-edge products and services. Securing the right payment processing partner is essential to maintaining a steady revenue stream.

Jonathan Corona ·
opinion

A Look at the Fortune 500 Tech Available for Adult Stores

It used to be that if you wanted cutting-edge tech to power your adult store operation, you needed a Fortune 500 budget. Small and midsize stores had to settle for basic systems and manual processes, and hope that hustle, grit and good intentions could compensate for the tech gap.

Sean Quinn ·
opinion

A Manufacturer's Guide to Adult Retail Trade Show Success

Pleasure industry trade shows offer a vital platform for showcasing the latest toys and other intimacy products, building connections with potential buyers and generating industry buzz. However, simply attending isn’t enough — you need a strategic plan to stand out from the crowd.

Vincent Renou ·
opinion

Identifying and Preventing Transaction Laundering

Recently, a few merchants approached me after receiving compliance notifications from their acquirer about transaction laundering. They were unsure what it meant, and unsure how to identify and fix the problem.

Cathy Beardsley ·
opinion

Extreme Pleasure Gets a Sequel in 'Fist First: Second Helping'

When you think of gay porn, your mind may not immediately jump to “first timers.” If so, co-directors Ben Rush and Alter Sin are here to change all that.

Ness Miller ·
opinion

Pleasure Brand Marketing and PR Trends to Watch in 2025

From the lockdown boom to the economic pressures of a post-pandemic world, we have seen shifting technologies, evolving consumer expectations and a hunger for authenticity shape pleasure product marketing and public relations.

Scarlett Ward ·
Show More