profile

Thexis Hits Gay Target Market

When one thinks of fetish videos, an image often comes to mind of a large, hairy men engaging in rough hardcore sex.

Not necessarily, says Thexis LLC.

Based in Scottsdale, Ariz., Thexis LLC puts its focus on the younger men in the industry: pretty boys in the 18-23 category who just happen to like their sexual fantasies a little more diverse than the normal vanilla fare.

"The funny thing is, Thexis is our main corporate company but no one really knows what or who Thexis is, so we always release from and use our main studio, which is SaggerzSkaterz Studio," said Vice President of Sales and Marketing Andrew Yancey. "We also release titles under our other studio, Foot Buddies."

Founded back in 2003 by Shot Oakley, Thexis is now helmed by his former business partner Zak Miller.

"Years ago, I worked in Hollywood making commercials and just got burned out," Miller said. "My friend, Dave DeMaria, told me how successful he was with his sites and the rest is history."

Miller took an approach from the beginning that he didn't want [his sites] to be like every other twink website out there.

"I wanted it to be more realistic," he said. "All twinks aren't the queeny gay boys we often see them portrayed as. They're surfers, they're skaters, they're the boy next door we all grew up with and lusted after."

"SaggerzSkaterz Studio is our main studio where we produce our own twink line, such as our spanking and skater lines," Yancey said. "Our studio also does co-branded DVDs in conjunction with other studios like Boy Crush."

Miller and Yancey met while Yancey was the webmaster for JustUsBoys.com and they "quickly became friends, talking daily about everything under the sun."

"I got started in the adult business in late 1998," Yancey told XBIZ. "Having worked with companies like Channel 1 Releasing and JustUsBoys.com has really given me a solid base in my field. Now I handle online marketing for our studio, our membership sites, our soon to be launched Undie Twinks.com and our brand new affiliate program SkaterBucks.com."

With so many different lines, Thexis LLC has produced dozens of titles.

"If you count everything, including the small titles from back in the day that didn't get much distribution, I'd say we carried around 45 titles," Yancey said.

When asked about having exclusive models working with them, Miller said "The answer to this question is a yes-and-no answer for us. There are many models that we have worked with who have never gone to work with other companies, simply because they love working with us. We do give incentives to select models that do work solely for our studio."

On the DVD industry making its move to online distribution, Miller remarked, "We're actually a couple steps ahead of the game. We've had our content online for a while now, and we're in the process of expanding the reach of our studio online. We also have several of our movies online with PPV/VOD companies like Maleflixxx and AEBN, but we're always looking to increase sales and exposure."

"We think that change is always good," Yancey added. "As long as we as a company adapt and grow with these changes. There will always be people that want porn, and we'll always find a way to give them what they want."

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

VerifyMy Seeks to Provide Frictionless Online Safety, Compliance Solutions

Before founding VerifyMy, Ryan Shaw was simply looking for an age verification solution for his previous business. The ones he found, however, were too expensive, too difficult to integrate with, or failed to take into account the needs of either the businesses implementing them or the end users who would be required to interact with them.

Alejandro Freixes ·
opinion

How Adult Website Operators Can Cash in on the 'Interchange' Class Action

The Payment Card Interchange Fee Settlement resulted from a landmark antitrust lawsuit involving Visa, Mastercard and several major banks. The case centered around the interchange fees charged to merchants for processing credit and debit card transactions. These fees are set by card networks and are paid by merchants to the banks that issue the cards.

Jonathan Corona ·
opinion

It's Time to Rock the Vote and Make Your Voice Heard

When I worked to defeat California’s Proposition 60 in 2016, our opposition campaign was outspent nearly 10 to 1. Nevertheless, our community came together and garnered enough support and awareness to defeat that harmful, misguided piece of proposed legislation — by more than a million votes.

Siouxsie Q ·
opinion

Staying Compliant to Avoid the Takedown Shakedown

Dealing with complaints is an everyday part of doing business — and a crucial one, since not dealing with them properly can haunt your business in multiple ways. Card brand regulations require every merchant doing business online to have in place a complaint process for reporting content that may be illegal or that violates the card brand rules.

Cathy Beardsley ·
opinion

Girlsway Celebrates a Decade of Acclaimed Sapphic Erotica

When Girlsway launched back in 2014, Bree Mills had a plan. As head of production for Gamma Entertainment, she set out to up the stakes of all-girl content with the new imprint — and to continually, proactively reinvent the brand and its offerings along the way.

Alejandro Freixes ·
profile

WIA Profile: Patricia Ucros

Born in Bogota, Colombia, Ucros graduated from college with a degree in education. She spent three years teaching third grade, which she enjoyed a lot, before heeding her father’s advice and moving to South Florida.

Women In Adult ·
opinion

Creating Payment Redundancies to Maximize Payout Uptime

During the global CrowdStrike outage that took place toward the end of July, a flawed software update brought air travel and electronic commerce to a grinding halt worldwide. This dramatically underscores the importance of having a backup plan in place for critical infrastructure.

Jonathan Corona ·
opinion

The Need for Minimal Friction in Age Verification Technology

In the adult sector, robust age assurance, comprised of age verification and age estimation methods, is critical to ensuring legal compliance with ever-evolving regulations, safeguarding minors from inappropriate content and protecting the privacy of adults wishing to view adult content.

Gavin Worrall ·
opinion

Account-to-Account Payments: The New Banking Disruptor?

So much of our industry relies upon Visa and Mastercard to support consumer payments — and with that reliance comes increased scrutiny by both brands. From a compliance perspective, the bar keeps getting raised until it feels like we end up spending half our time making sure we are compliant rather than growing our business.

Cathy Beardsley ·
opinion

TeamSkeet Debuts Swappz Channel, 'Swapception' Feature

Chief Revenue Officer Brandon explains, “The inspiration behind ‘Swappz’ emerged from a growing market demand for niche adult content that pushes boundaries and explores the taboo themes and deal-striking handshakes of swaps.”

Alejandro Freixes ·
Show More