trends

A Last Look at 2007

Recently, XBIZ World Magazine asked several industry players "What was the most significant thing to happen within the adult industry in 2007?"

Here's what they had to say:

I'd say the obscenity busts. There have been a lot of obscenity busts this year. It's cyclical. We're back under this puritan Republican leadership. It's basically a witch hunt, but the business is so much bigger, and the outlaws are more scattered. They're going after people in Florida, there are bookstores being raided all over the place, you have Max Hardcore. I think that's the biggest story of the year.

— Kevin Blatt, Director of Public Relations, GameLink.com

In my opinion, the most significant development in 2007 is the relatively sudden surge in popularity of adult "tube" sites. With the Top 5 sites boasting Alexa rankings from No. 200 to No. 1,000, this medium is gaining notoriety within the industry at an increasingly rapid pace. The full impact of this emerging trend has yet to be determined but rest assured that many are keeping close tabs on the business model adaptability throughout the coming year. For the most part, tube sites are burning through cash monthly at exorbitant rates.

— Platinum Dave, CEO, Platinum Bucks

On the novelty end; we've seen an overall rise in the demand for quality. Education is becoming more and more important. The knowledge to back up what you're selling — and especially what you're creating — is key.

— Allain Rochel, Marketing Director, Stockroom.com

In relation to managing subscription-based membership paysites, the significant amount of momentum in file-sharing programs and more specifically "tube"-style sites, has provided a new business model that allows the consumers an abundance of free content on the Internet. Along with TGPs and link lists (that traditionally connect with paysite galleries) options for consumers have increased. In turn, the consumers have become savvier with their decision-making. Paysite owners are now forced to adapt to a new breed of competition — but competition in any industry is healthy. It is a natural evolution and I am confident that 2257 issues, the demand for higher quality exclusive content, content piracy and age verification will all be addressed in a sophisticated manner to operate in 2008.

— Albert Lazarito, Vice President Of Business Development, Silvercash

In 2007 I decided to get out of the adult business after seven years and return to my previous career as a tennis professional. Unfortunately I learned firsthand the uphill battle people in the adult entertainment industry face when trying to move onto other careers. I lost my job as a recreation specialist, a job I am eminently qualified to do, after an anonymous letter about my past was sent to my supervisors. It's a good time to speak out about issues of what is clearly persecution of those involved in the adult entertainment industry. The religious right has made its way into high places in government, and most people are afraid to speak out for fear of retaliation or negative repercussions. Until now, I never understood why people in the adult business felt they needed to use stage names. I never had a problem using my real name, because we aren't doing anything illegal or wrong. This is discrimination placed upon those of us comfortable working in the adult industry, by those on the far right who believe they are so righteous that they forget about a little thing called the 1st Amendment.

— Geoff Mena (a.k.a. Chef Jeff), IBangPornstars.com

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Tips for Making the Most of In-Store Marketing

When it comes to brick-and-mortar retail, getting shoppers in the door is only the beginning. Once they are inside, catching their eye and getting them to open their wallets is a whole other ballgame — both for retailers, who want shoppers to spend as much money as possible in their stores, and for manufacturers, who want that money spent on their products specifically.

Rebecca Weinberg ·
opinion

Upselling Strategies for Pleasure Product Ecommerce Success

In online commerce, every sale matters. This is particularly the case in the pleasure sector, where there is intense competition and as many customer preferences as there are products. Online retailers must therefore find ways to be competitive — and one of the best methods is upselling.

Carly S. ·
opinion

TeamSkeet Debuts Swappz Channel, 'Swapception' Feature

Chief Revenue Officer Brandon explains, “The inspiration behind ‘Swappz’ emerged from a growing market demand for niche adult content that pushes boundaries and explores the taboo themes and deal-striking handshakes of swaps.”

Alejandro Freixes ·
profile

WIA Profile: Stephanie Elias

After encountering some less-than-body-safe adult products, Stephanie Elias joined forces with her real-life BFF, Hannah Hutton, to launch Personal Fav, a product collection that currently includes two lubricants that promise the cleanest, most vagina-safe experience ever.

Women In Adult ·
opinion

Sweetening Up Sales With Lubricants, Topicals and Sexual Enhancers

For as long as people have been getting it on, they have also been finding ways to enhance their pleasure. The ancient Greeks loved sex and were incredibly open about it. We even have historical records of some of the various tools they created and used to enhance the experience.

Rebecca Weinberg ·
opinion

Why Sourcing Pleasure Products from Alibaba Might Pose Risks

The allure of Alibaba and similar ecommerce platforms is undeniable: They offer a vast marketplace where businesses can access a plethora of products at seemingly unbeatable prices. For those in the pleasure industry, however, sourcing from these platforms can present numerous potential challenges and issues that may outweigh any cost savings.

James Guo ·
profile

WIA Profile: Samantha Beatrice

Beatrice credits the sex positivity of Montreal for ultimately inspiring her to pursue work in adult entertainment. She had many friends working in the industry, from sex workers to production teams, so it felt like a natural fit and offered an opportunity to apply her marketing and social media savvy to support people she truly believes in and wants to see succeed.

Women In Adult ·
opinion

A Look at Sex-Positioning Product Features That Drive Sales

Whether your customer has mobility or stamina challenges or is simply looking to try a creative new position, their new best friend in the bedroom can likely be found in the many styles of position support devices available on the market.

Corrinne Musick ·
opinion

Understanding the Latest Server Processors

Over the last decade, we mostly stopped talking about CPU performance. Recently, however, there has been a seismic and exciting change in the CPU landscape, due to innovation by a chip company called Advanced Micro Devices (AMD).

Brad Mitchell ·
opinion

How 'Bridgerton' Is Sparking Interest in Steamy Romance

Were you as excited as I was about the premiere of “Bridgerton” Season 3? If all those steamy scenes of passionate courtly love and lustful glances over Regency-era fans give you tingles of excitement, you are not alone.

Scarlett Ward ·
Show More