Getting the most out of flourishing business opportunities is challenging for content creators, but FansRevenue believes that with the right tools, the only limit to talent success is ambition.
Powered by CrakRevenue, a well-known and established advertising network in the industry, FansRevenue aims to open up an additional revenue stream for creators. In fact, the company reports $1.5 million in commissions so far, paid to stars signed up with their affiliate program.
FansRevenue is here to work proactively with content creators of all levels and give them better access to performance marketing opportunities.
Deploying data-driven strategies with each new ambassador added to its roster of 200-plus creators, and pairing them with relevant brands that are optimized for their unique personalities, helps ensure that marketing efforts are maximized for suitable audiences. Plus, the suite of influencer services FansRevenue offers combines multichannel marketing tactics with a blend of both niche-targeted efforts and broader trend campaigns.
Now, FansRevenue is setting its sights on expanding to other verticals, going global and having an official launch following the conclusion of its beta phase. Learn more about the growing creator-centric platform in this company profile.
XBIZ: Discuss the launch of FansRevenue and what led your team to create this new venture.
FR: Our deep knowledge of digital marketing practices and trends was fertile ground to give birth to FansRevenue and embrace the creator economy. We’ve already been working with influencers for several years through CrakRevenue, and we quickly noticed a huge market opportunity. Content creators are becoming — if not already — professionals and entrepreneurs with a massive audience base. Business opportunities are flourishing exponentially for creators, but complexity and challenges await them. Being here to help creators overcome these challenges and ease their path to new levels of success is what FansRevenue is all about. We want them to have all the tools and support they need to reach the level of success they desire.
XBIZ: How does FansRevenue differ from CrakRevenue in terms of its fundamental offerings?
FR: They work with two completely different audiences. CrakRevenue is a well-established CPA Network designed for affiliate marketers with a self-serve mindset. Since most affiliates are experts in what they do, the focus is mostly on providing affiliates with the best possible offers and helping brands scale their business through omni-channel performance marketing strategies. FansRevenue is here to work proactively with content creators of all levels and give them better access to performance marketing opportunities. We also help our creators build their own brand, craft powerful messages and find their perfect match among open-minded and thriving brands.
XBIZ: In what ways does FansRevenue build upon your established tech, business models and knowledge?
FR: Not only do we help influencers make more money with their fanbase, like CrakRevenue does with affiliates and their traffic, but we also aim to empower them and expand their notoriety through our network. We have the largest team in the industry, and our capacity to turn data into actionable insights needs no presentation. Using our expertise and workforce to spark new opportunities will also enable us to stay at the forefront of trends and strengthen our capacity to build successful influencer marketing campaigns.
XBIZ: Give us the elevator pitch for why a creator should tap into FansRevenue.
FR: Are you really maximizing your influence on your fanbase? What if I told you there’s a lot of money you’re currently missing out on? The reason is simple: whether you’re a lone wolf or working with an influencer agency, opportunities are limited and getting the most out of them is complex. There’s a saying that goes, “If opportunity doesn't knock, build a door.” FansRevenue is the door, built by the industry’s largest team of digital marketing experts.
Now, what if I told you we know which brands could be your next perfect match? By providing you with new partnership opportunities that resonate with your personality, and all the help you may need, FansRevenue is the perfect addition to your current revenue streams as a content creator. We believe every voice has the power to bring brand value and positive changes. For this reason, we aim to support you on every step of your journey and make sure you get maximum dollars doing what you already do.
XBIZ: On the flip side, why should an advertiser explore partnering with your service and creators?
FR: We’ve built our credibility and trust through 12 years of building and nurturing long-term partnerships with brands. Are you looking to target a specific market or niche? Try our sniper approach. We navigate oceans of data and eat business intelligence for breakfast. Moreover, we work directly with content creators and have the technical expertise to accelerate their go-to-market strategy. Therefore, advertisers have the opportunity to experience the power of influencer marketing campaigns and track their performance from day one.
XBIZ: What milestones have you already achieved with FansRevenue?
FR: We gave birth to our mobile platform and put a simple onboarding process in place, which enabled us to activate over 200 content creators through our first year, with a primary focus on niche audiences. We also partnered with more than 10 brands and have already paid $1.5 million in commissions to our creators. One of our most notable achievements so far would be the successful delivery of our influencer marketing campaign for an ED-focused telehealth service. We involved seven world-class influencers with over 26 million followers cumulatively, who generated over 20,000 new customers in a single year.
XBIZ: And what upcoming milestones are you currently focused on?
FR: We’re focusing on scaling the adult cam vertical and empowering the models, who are also content creators, to make money beyond modeling and multiply their revenue streams. We also aim to expand our scope to other verticals and grow from a North American/ European powerhouse to a full-blown worldwide company.
XBIZ: Share a few examples of specific creators who have found success with FansRevenue.
FR: In the past months, we have worked closely with Jerkmate cam models such as Sania Mallory, Helene Boudreau and Jade Lavoie, to name a few. Not only were we able to take Jerkmate to new heights with subscriptions and brand awareness, but we also helped those creators achieve a six-figure income. We’ve also had a successful and still-going partnership with Stéphanos (chicklet.hf), who helps us increase awareness and subscriptions for our ED client.
XBIZ: How are you approaching marketing for FansRevenue to engage the community?
FR: We’re currently at an early stage where we rely mostly on key partners like XBIZ, but also brands and onboarded creators, with the aim to build a movement of FansRevenue ambassadors. We’re humans working with humans, so building relationships is at the core of our approach. We are content consumers ourselves and are always on the lookout for creative minds with an audience that has the potential to be monetized and expanded. In the middle run, we plan to broadcast ourselves on all relevant communities and platforms and inspire content creators to join the movement.
XBIZ: Where do you foresee the affiliate market heading and how do you plan to stay ahead of the curve?
FR: Influencer marketing and social-shopping experiences are becoming key to expanding affiliate marketing. Also, data-driven strategies are becoming increasingly crucial to ensure effectiveness. For those reasons, we aim to adapt the performance marketing model for content creators and offer them a fresh new way to monetize their fanbase and partner up with compatible brands.
There’s an army of raw talent out there with highly engaged audiences who still need help developing their personal brand. Providing them with relevant tools and support to unleash their full potential, generate powerful content and utilize data-driven strategies will not only keep us ahead of the curve, but also change the game for good.
