opinion

How Tech Innovation Is Nurturing Intimacy

How Tech Innovation Is Nurturing Intimacy

The world is in motion and unexpected changes are around every corner. You never know what your reality will look like tomorrow, as has become especially evident recently. Nothing is as we expected it to be and we have all had to learn to adapt to new circumstances, rules and realities. However, while our situations and circumstances may change, our needs and desires do not.

Measures like social distancing force us to find creative solutions for situations that are unfamiliar to us. Now more than ever, we suddenly have become aware of how important our basic needs and desires are as human beings and we have to find new ways of satisfying them. Feeling connected to, and intimate with, other people is not just a desire, but also a need. Connections to others are what make us human. Intimacy has always been important, but in a time when it is much more difficult to achieve, many are starting to realize just how valuable it is to be intimate with another person.

Rather than let distance be the enemy of sexual relationships and intimacy, we should allow it to create space for different or new opportunities.

Yet intimacy — even sexual intimacy — does not necessarily mean being physically close to someone. As physical distancing has become the norm, this is especially important to realize. Obviously, nothing can replace the wonderful sensation of physically touching another human being, but when that is temporarily not possible, there are many solutions that we as an industry are able to provide.

The impact of recent times on our industry as a whole is thankfully limited in comparison to other industries, and we are in a unique position where we can help people connect and stay connected. Ever-evolving technology has led to a wide array of advanced sex toys that are excellent tools helping to bridge distances, in this case literally, so relationships and intimacy can flourish no matter the circumstances. Of course, remote-controlled toys have been around for a long time and are widely available everywhere. New toys that can be operated from a distance are produced every day.

Although toys with a limited-range remote control are still prevalent in the industry, technology has greatly expanded the possibilities of the concept of remote-controlled toys, which has led to the creation of many different kinds of high-tech sex toys. The introduction of smartphone apps as a way to control sex toys has opened up a whole new world of creativity, connection and opportunity. Everything is possible. Creating your own vibration patterns? Easy. Connecting your toy to sex videos online? No problem. Controlling your partner’s sex toy from halfway across the world? Definitely.

This technology has been a practical tool for many since its creation, but it has probably never been more relevant than at this particular time. To connect with your partner or lover and to be able to continue the sexual relationship you have with them is invaluable. Being able to feel the rhythm of your lover’s movements on your own body through an interactive sex toy helps nurture that close connection to each other. Virtual reality is even more promising in this case, as it could potentially bring lovers even closer. What if you could feel your partner’s touch via a virtual reality bodysuit?

What if you could see, talk to, and pleasure your partner in a 3D world? Virtual reality began gaining a foothold in the industry some time ago, but even though virtual reality sex toys already offer fantastic possibilities, this is just the beginning. There is still so much that this technology can bring to the table in terms of physical, emotional and sexual connection. It is exciting to think about where this could lead and what the future might hold for virtual reality sex toys.

To many people, technology and intimacy might seem like two concepts that do not fit well together, but as we already know, they can perfectly enhance each other. Although teledildonics can never replace real-life physical contact between two humans, it can help our industry take the next step into the future. The open-minded and progressive attitude that is prevalent in this industry is the perfect breeding ground for the development of virtual reality and teledildonics in general and the creation of even more advanced and interactive high-tech sex toys.

Rather than let distance be the enemy of sexual relationships and intimacy, we should allow it to create space for different or new opportunities. New technologies are constantly in development and will keep evolving in the coming years. Times are strange right now, but let’s use this opportunity to learn, create and improve technologies, so we can keep offering our customers the best tools to stay connected and nurture intimacy, especially in times when this is not as easy as it used to be.

Eric Idema is the CEO of EDC Wholesale, an international distribution center.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How the 10-Minute Delivery Model Is Disrupting the Indian Market

In September, when the iPhone 16 was released, a person in India had the brand-new model delivered to him — while he was waiting in line at an Apple Store, before reaching the front for his turn. How? By ordering on Zepto, one of the leading “quick commerce” platforms that are changing how consumers shop in India.

Raj Armani ·
opinion

How to Keep Meta From Derailing Your Social Media Campaign

The heavy hand of Meta can be both unforgiving and unpredictable. Profiles that Meta decides have violated its platforms’ terms may find themselves on the receiving end of punishments — including the dreaded “shadow ban,” which can be damaging for a brand’s social media campaign and strategy.

Scarlett Ward ·
trends

Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers

“If you do what you love, you’ll never work a day in your life.” That saying definitely holds true in the pleasure industry, where many executives build careers that exceed a quarter century.

profile

WIA Profile: Melissa Fite

Though she works behind the scenes, Melissa Fite has a bird’s-eye view of the pleasure products industry. As the marketing coordinator and junior graphic designer at XR Brands, Fite gets an intriguing overview of the latest consumer trends, plus an exciting sneak peek at XR’s newest sex toys before they hit the shelves.

Women In Adult ·
profile

Distribuciones-BES Spreads Pleasure Brands' Reach Across Mexico

It’s time to brush up on your Spanish, sex toy manufacturers. The Mexican market is thriving, and the country’s distribution and retail businesses are eager to forge new connections with brands from around the world.

Colleen Godin ·
profile

YCosmetics Founder Tess Finkle Talks Messaging Behind 'If I Say Yes' Brand

Over the past few years, sexual wellness brands have gained much prominence in the digital space. YCosmetics, which released its flagship If I Say Yes collection earlier this year, is vying to become the next intimacy and skin care brand to gain a dedicated online following.

Nishka Dhawan ·
opinion

Promoting the Link Between Men's Mental Health, Sexual Wellness for Movember

As Movember rolls around each year, men across the globe grow mustaches to raise awareness of men’s health issues and help men take control of their mental and sexual health.

Ian Kulp ·
opinion

Smart Commerce: How AI can Take Retail Operations to the Next Level

In my last article, I discussed how AI is not just “on the horizon” for small-to-midsize retailers — it’s barreling toward us in a big way. I stressed the critical need for data integration as the foundation for AI to truly optimize retail operations.

Sean Quinn ·
opinion

Tips for Selling E-Stim Toys to First-Timers

Once the sole domain of the BDSM and kink community, electrostimulation has seen an increase in mainstream popularity in recent years. However, e-stim is still a lesser-known type of play with which many novice shoppers are unfamiliar.

Claire Blakeborough ·
opinion

How Sextech Is Helping Pioneer a New Approach to E.D.

Erectile dysfunction is no longer just an issue affecting older men — there has been a significant increase in younger people seeking help for ED, with numbers climbing globally.

Julia Margo ·
Show More