opinion

A Look at Men’s Evolving Views on Pleasure Products

A Look at Men’s Evolving Views on Pleasure Products

If there is one thing that I learned throughout my years of experience in this field, it is that guys (especially the straight ones) feel pretty uncomfortable with using toys with their partners.

In order to find a solution on how to help them, we first need to understand the reason behind this issue. The finger can be pointed at many causes, but I strongly believe that the ones that I’m going to discuss below are the most impactful ones.

A simple conversation can completely change a person’s perspective on the way they approach intimacy with themselves and/or with their significant other.

One reason is that guys have this ideal created by society in which they have to be the best at any cost and be able to do anything without asking for help. This, of course, translates into an unnecessary supercharged ego and the determination to “make some damage” in bed.

Another issue that can make guys view sex toys more as an enemy than a friend is the fact that women, often in a joking way, refer to their little vibrating friends as something that would “replace my partner” due to how good they are. This, of course, has only made toys less popular with the guys.

A good way to help change that perception would be to limit those intimidating “jokes” in order to make your partner comfortable enough to try the toys out together. Another approach would be to start out slow with simple vibrators or props.

Some examples of these beginner tools could be massage candles, small clitoral vibrators or cock rings.

It’s very important to make a partner feel comfortable during that first experience with a toy. First impressions are everything, and a positive first-time experience with a toy will help in the long run by making a male more open to intimate requests from his partner.

Thankfully, the spread of information regarding men and toys is enabling more exploration in the bedroom. A survey conducted in 2014 by For Him Magazine showed how much guys are willing to learn and explore their bodies.

FHM got more than 5,000 men to talk about their views about buying male sex toys and found that:

  • 51 percent of the men surveyed own a sex toy, with cock rings being the most popular toy, followed in popularity by Fleshlight, prostate massagers and penis pumps.
  • 78 percent of the men said that they would consider buying a sex toy for solo use; however, 22 percent stated that there was “no way” that they’d buy one.
  • An interesting majority of the men — 70 percent — suggested that they should be allowed to buy a male sex toy without embarrassment.
  • 69 percent would be happy to let their partner use a male sex toy on them.
  • 60 percent of the men surveyed said they had used a female sex toy on their partner and had enjoyed the experience.
  • Only 4 percent of the men surveyed said it would be weird.

So from what we have seen, men are interested in learning more, but how to help them? Here is also where companies like us come into play. Our job is help people explore and better understand their sexual interests.

For example, at Svakom, last year we created this new concept of workshop parties where learning about sex and having fun, dancing, drinking and listening to music is combined. We found that this mix of activities is the perfect recipe if you want to attract people of every ethnicity, gender and sexual orientation and get them to talk, open up, learn and enjoy themselves without feeling uncomfortable.

The results have been amazingly positive, women that never used toys before finally had the courage to buy their first one; guys that have always been reluctant to try vibrators with a partner were finally convinced to give it a shot.

A simple conversation can completely change a person’s perspective in the way they approach intimacy with themselves and/or with their significant other. So if you know someone that is pretty defensive about it, or is just simply seeking for new ways to improve his sexual lifestyle, take the time to talk to them about it. You might be surprised by the outcome.

Alexandro Feynerol is the sales manager for Svakom, a manufacturer of high-end pleasure products.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

A Look at the Global Trends Shaping the Pleasure Products Industry

Multiple factors are shaping the pleasure landscape, including technological advancements, innovations in product design and sustainability, the impact of digital marketing and ecommerce, and the varying degrees of openness toward sexual wellness the industry encounters across different territories.

profile

WIA Profile: Kate McGregor

Ask Kate McGregor’s colleagues and co-workers, and they will likely tell you that she was always destined to do great things, wherever she landed — but that they are glad McGregor’s path led her to the colorful world of vibrators and butt plugs.

Women In Adult ·
profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
opinion

How to Explain Wax Play to Shoppers

When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.

Rebecca Weinberg ·
trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

profile

WIA Profile: Catherine Corsaro

As director of product training and information for JO parent company CC Wellness, Corsaro oversees all sexual health and product education from the company’s Valencia, California headquarters, including training new reps who may have never touched a bottle of lube until their first day on the job.

Women In Adult ·
profile

Novum Veteran Executive Team Leverages Expertise to Grow Brand

Novum Brands may be relatively new on the sex toy scene, but there’s nothing green about George Gatziaris and Vadim Daysudov, who together founded, own and helm the business.

Colleen Godin ·
Show More