profile

Q&A: Chaney Cox Talks Rabbit Company’s Growth

Q&A: Chaney Cox Talks Rabbit Company’s Growth

Chaney Cox, the brand manager of The Rabbit Company, last month took home the 2017 XBIZ Exec Award for Brand Ambassador of the Year. Awarded to the individual that’s most “gregarious” while championing their brand at every turn, Cox sat down with XBIZ to discuss The Rabbit Company — past and future.

XBIZ: Discuss The Rabbit Company’s latest releases. Any exciting new releases planned for this year?

Funny enough, there was definitely concern about introducing yet another rabbit into the already saturated market but we concentrated on offering modern and technologically convenient products that distributors, stores and consumers could rely on for consistency and quality.

Chaney Cox: As a new company with a small offering of products we want each new release to be better than the last with the same quality people have experienced with the range so far. We’re very considerate about how many items we release each year and we know we have to make sure they’re all winners. Having said that, just keep your eyes open for a soon-to-be favorite called The Kissing Rabbit. If you can imagine it, the toy can be suspended against your finger or palm by suction, which will be a really dynamic demonstration feature in-store and an even more gratifying feature when the consumer gets the toy home.

XBIZ: How is the brand evolving?

Cox: When we launched the brand in 2015 it was important to make sensible decisions when asking for space on shelves. Our initial launch offered five styles — the tried and true pieces that make sense to consumers and stores alike. As we’ve been able to prove ourselves in the marketplace, that’s allowed us to ask for more shelf space and in many cases even building our beautiful store-in-store that’s allowed us to create an entire Rabbit Company destination. Due to that kind of support from our amazing customers, we’ve been able to venture out into more exciting options in toy styles and displays alike. The beauty of our company is that we’re able to take customer suggestions and marry it to our own, which allows for products that are not only interesting but also easy to sell.

XBIZ: How do The Rabbit Company’s in-store marketing, displays, etc., stand out? How is it instrumental to the brand’s success?

Cox: One word…NEON! Our beautiful Rabbit Company light was a smash hit and draws people in like moths to a flame, luckily it’s an LED flame so it’s also safe in-store. That bright pink light accents our clean packaging and definitely makes our gemstone colors pop on the shelf! I may be a little bias but I think it speaks to that throwback feel of Vegas lights on the Strip or the glamour of old Hollywood theater signage.

XBIZ: What do you attribute to The Rabbit Company’s success?

Cox: By far, the support of so many customers both domestic and international has launched us into the rabbitsphere but they’ve offered that support because our range is beautiful, dependable and familiar to the consumer. Of course, that familiarity has also offered a major assist during our launch and continual growth.

XBIZ: Discuss the popularity of rabbit vibes — how is this category evolving, as well as shoppers?

Cox: Funny enough, there was definitely concern about introducing yet another rabbit into the already saturated market but we concentrated on offering modern and technologically convenient products that distributors, stores and consumers could rely on for consistency and quality. As we all know product reviews and product-related information is accessible at the touch of a fingertip so our intention was to make a product that was manufactured with extremely high standards, from the look and feel to the inner workings, they had to be high quality and they had to be beautiful. Of course it’s amazing when companies are able to introduce things that have never been seen before but consumers also love to invest in products they feel comfortable with, which definitely speaks to our Rabbit Company range. Based on the success we’ve had over the last two years, we hope for continued growth and to be able to stand beside all the best in the business.

XBIZ: What are your goals for 2017 as brand ambassador?

Cox: My primary purpose is to take over the world one rabbit hole at a time.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Mitigating Retail Shrink Through Intelligent Video Solutions

Retail shrink isn’t just a cost of doing business — it’s an existential threat. Theft, fraud, operational inefficiencies and employee mismanagement chip away at profits in ways that many business owners don’t even realize.

Sean Quinn ·
opinion

The Power of Authenticity in Selling Pleasure Products

I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to fit a mold. I assumed that selling meant following a formula: say the right things, use the right voice and present myself in a way that was guaranteed to convert.

Kimberly Scott Faubel ·
profile

Dennis DeSantis on Building a Blockbuster Career in Adult Retail

The adult industry and the mainstream Hollywood scene often intersect, and few executives are more familiar with that crossover than Dennis DeSantis.

Ariana Rodriguez ·
profile

'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections

Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!

Colleen Godin ·
opinion

How Cannabis Culture Is Reshaping Sexual Wellness, Pleasure

April is a month of celebration: Lovers Day, Earth Day… and 4/20. Once a subculture symbol, “420” has evolved into a movement that bridges cannabis advocacy, wellness and an increasingly vital discussion around sexual health and pleasure.

Ian Kulp ·
profile

WIA Profile: Holly Corbella

Even during last year’s retail slump, the adult home party business continued to rock and roll — at least in New Jersey. Just ask Holly Corbella. Based in the Garden State, Corbella is the founder, CEO and lead party planner for Parties by Bellas, an intimate, in-home sex toy event company focusing on creating budget-friendly home parties for women on the East Coast.

Women In Adult ·
profile

Friday Bae Founder Benoit Palix Discusses Brand's Gen Z Focus

French sexual wellness brand Friday Bae is aiming to disrupt the market with its genderfluid, inclusive pleasure products. With bright pops of color for Gen Z and millennials to swoon over, Friday Bae is merging creativity and education for fans, dubbed the “Bae Squad.”

Namma Karp ·
profile

Self Serve's Matie Fricker on Promoting Sex-Positivity in Albuquerque

For 18 years, Self Serve has been providing a sex-positive space for adult toys and resources to folks in Albuquerque, New Mexico. The story behind its success is all about making connections: connecting with your passion, with your business partner, with your customers, with your staff and with your community.

Justin Goodrum ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
Show More