For the month of April, the WIA Woman of the Month is Alisya, an expert in online adult traffic who for 10 years has lead sales efforts for Trafficshop.
XBIZ: What’s your role at Trafficshop?
Trafficshop is providing totally transparent traffic sources, lots of targeting and optimization features, API, personal care for each advertiser and publisher. Working with us is like entering the friendly Trafficshop family.
Alisya: I am the head of sales though pretty much control most of the processes in the office. That would include taking care of top advertisers, top publishers, consulting new clients, looking for new advertisers and organizing parties for the office.
XBIZ: How did you carve a path in the online traffic business?
Alisya: I started in 2006 when my son was born, and I did not want to come back to my offline job of company representative in garments manufacturing business. I started moderating videos uploaded by users on adult sites, then moved to selling spots on some of the tube sites and eventually was offered the position of sales at Trafficshop. I should admit that the first steps were not easy but each day was an adventure and required lots of learning. I was asking my techs hundreds of questions every day, but if you ask me something today about how things are built at Trafficshop I can tell it with my eyes closed.
XBIZ: What are your clients looking for, and what does Trafficshop provide, to best target their audiences?
Alisya: We get different types of requests, and we do our best at Trafficshop to satisfy. That’s why we are online most of the time to answer any questions, share some tips, help build the campaigns, optimize traffic sources, etc. Trafficshop is providing totally transparent traffic sources, lots of targeting and optimization features, API, personal care for each advertiser and publisher. Working with us is like entering the friendly Trafficshop family.
XBIZ: What’s the best part of the job?
Alisya: I am excited to go to the office every day, there is no stress here, nice people, good coffee. Talking to my colleagues in the morning while having coffee is priceless. We share news, rumors and make plans for the day. Communicating with clients is my favorite thing. I am an addict to Skype chats. Hearing about the success of campaigns makes me feel great. I check on clients often, and most of them are already friends so we have a lot of things to talk about.
XBIZ: What’s a typical workday like?
Alisya: Waking up at 6:45 a.m., seeing the kid to school, going to the gym or running along the beach, breakfast and a pleasant drive or walk to work. I get to the office last so there is a lot of stuff waiting for me there, and I dig into it with pleasure. We have a company lunch together with the team, then a couple of coffees and talks during the day. I am off home around 6:30 p.m. to take care of my family’s dinner. I am lucky if my guys have cooked something already.
XBIZ: In your spare time, what do you like to do?
Alisya: Living in Cyprus I am used to morning walks along the beach or going to the mountains, parties or BBQing on the beach with friends in the evenings. Other activities that are popular in our family are football, volleyball, tennis, swimming, roller skating. And traveling, of course. I will never lose a chance to go out of the country for a weekend, and we do it often.
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.