profile

WIA Profile: Megan Wozniak

WIA Profile: Megan Wozniak

As the director of marketing for AdultEmpire.com, a major adult retail and entertainment website, Megan Wozniak says she thrives under pressure. The past year must have kept Wozniak on her toes with the blossoming of AE Films, the production company that brings exclusive premiere movies to AdultEmpire.com customers, and the launch of a newly redesigned, mobile-compatible website. Wozniak joined AdultEmpire.com seven and a half years ago, right after college and though she’s had to deal with the tribulations of working in the adult film industry, she says the obstacles has just fueled the company’s creativity.

In this month’s edition of Women In Adult, we profile Wozniak as she discusses her various responsibilities and accomplishments for AdultEmpire.com.

We want to be more than a website; we want to give our customers a full-service adult entertainment experience and create a real sense of community with our customers.

XBIZ: How/when did you get into the industry?

Wozniak: I had recently graduated from college and was looking to gain professional experience rather than extend my education. I came across a job listing for an entry-level marketing assistant position for an online retailer that sold mainstream DVDs and Blu-rays, and applied. When the Empire called me in for an interview, they revealed that I’d be dividing my time between DVDEmpire.com as well as their adult entity, AdultEmpire.com, and if I’d be okay with that. What’s funny is, my mom was standing right next to me while I was on the call and I mouthed to her, “Mom, they’re a porn company!” The job market at the time was hit hard by the recession so she replied, “Well, it’s in your field — go for it!” Seven and a half years later, I’m still here!

XBIZ: What did you do prior to working for Adult Empire?

Wozniak: This is actually my first position after graduating. Prior to, I attended Penn State University to obtain my B.S. in Marketing. I’m really fortunate to have landed a job in my chosen career path.

XBIZ: What is a typical day like for you?

Wozniak: Typical doesn’t apply to the types of tasks I do vary each day. I’m at my best when I’m under the gun, with too much work to do — such as being asked to produce a commercial in less than three weeks! I thrive under pressure and enjoy the challenges the company presents me.

XBIZ: What challenges have you confronted in your career and how have you overcome them?

Wozniak: The discrimination against companies with a connection to pornography — such as suspended Twitter accounts, rejection from credit card processors and cable providers denying us the ability to advertise. The list goes on and it’s a never-ending battle. Here we like to refer to it as “You got porned!” But with that, we try to turn obstacles into opportunities and find new, creative ways to market ourselves.

XBIZ: What is the most rewarding part of your job?

Wozniak: Every day is new and never dull at the Empire. We are all fairly young, ambitious and eager to hit goals. I am also grateful for having a wonderfully creative marketing team to work with in the office.

XBIZ: What is your personal motto or mantra that you live by?

Wozniak: “It wasn’t a waste of time if you learned something.”

XBIZ: What career accomplishment are you most proud of?

Wozniak: It’s hard to narrow it down to just one. When we launched our #PayForYourPorn campaign, the success of it was overwhelming and gained a lot of momentum in the press. It was amazing to see it get picked up on numerous mainstream outlets such as The Washington Post, Vice, Cosmo, Business Insider, amongst others. It’s even been nominated for this year’s Marketing Campaign of the Year XBIZ Award.

I’m also really proud of what we’ve accomplished since the launch of our new production label, AE Films. We’re new players to the production game and have certainly learned a lot along the way. We scored 11 XBIZ nominations this year, the most to date, with five of those going to AE Films — including Best New Studio!

Lastly, I’m thrilled to have been contacted by XBIZ to be profiled for WIA. To be included in this list of accomplished women is definitely an honor and a career highlight for sure!

XBIZ: What are some of your professional goals for the future?

Wozniak: As we’ve expanded our range of products and services, the Adult Empire brand has evolved as well. We want to be more than a website; we want to give our customers a full-service adult entertainment experience and create a real sense of community with our customers. 2015 was a milestone year for us and we’re looking to solidify our presence in all markets.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Mitigating Retail Shrink Through Intelligent Video Solutions

Retail shrink isn’t just a cost of doing business — it’s an existential threat. Theft, fraud, operational inefficiencies and employee mismanagement chip away at profits in ways that many business owners don’t even realize.

Sean Quinn ·
opinion

The Power of Authenticity in Selling Pleasure Products

I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to fit a mold. I assumed that selling meant following a formula: say the right things, use the right voice and present myself in a way that was guaranteed to convert.

Kimberly Scott Faubel ·
profile

Dennis DeSantis on Building a Blockbuster Career in Adult Retail

The adult industry and the mainstream Hollywood scene often intersect, and few executives are more familiar with that crossover than Dennis DeSantis.

Ariana Rodriguez ·
profile

'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections

Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!

Colleen Godin ·
opinion

How Cannabis Culture Is Reshaping Sexual Wellness, Pleasure

April is a month of celebration: Lovers Day, Earth Day… and 4/20. Once a subculture symbol, “420” has evolved into a movement that bridges cannabis advocacy, wellness and an increasingly vital discussion around sexual health and pleasure.

Ian Kulp ·
profile

Lea Lexis On Challenging the Porn Status Quo

Lea Lexis doesn’t just aim to make movies — she wants to craft experiences. Bending the rules of what’s possible in moviemaking with the precision of a true auteur, the performer-turned-Brazzers producer has helped shape some of the industry’s most striking and boundary-pushing productions.

Jackie Backman ·
profile

WIA Profile: Holly Corbella

Even during last year’s retail slump, the adult home party business continued to rock and roll — at least in New Jersey. Just ask Holly Corbella. Based in the Garden State, Corbella is the founder, CEO and lead party planner for Parties by Bellas, an intimate, in-home sex toy event company focusing on creating budget-friendly home parties for women on the East Coast.

Women In Adult ·
profile

Friday Bae Founder Benoit Palix Discusses Brand's Gen Z Focus

French sexual wellness brand Friday Bae is aiming to disrupt the market with its genderfluid, inclusive pleasure products. With bright pops of color for Gen Z and millennials to swoon over, Friday Bae is merging creativity and education for fans, dubbed the “Bae Squad.”

Namma Karp ·
profile

Self Serve's Matie Fricker on Promoting Sex-Positivity in Albuquerque

For 18 years, Self Serve has been providing a sex-positive space for adult toys and resources to folks in Albuquerque, New Mexico. The story behind its success is all about making connections: connecting with your passion, with your business partner, with your customers, with your staff and with your community.

Justin Goodrum ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
Show More