trends

Manufacturers Discuss Growing Erotic Jewelry, Accessories Market

The market for erotic jewelry and pasties is shiny indeed, with customer interest — and purchases — substantially growing.

For Tara Christine, owner of Tyes by Tara in Greenwood Village, Colo., her customer base is made up primarily of women in their early 20s to late 30s who “value fashion, independence and adventure. They are not scared to try something new and enjoy feeling feminine and desired.”

The #freethenipple movement is an example of how people are welcoming nudity more in the mainstream. And with a rising acceptance of nudity comes more ways to experiment and celebrate it with new jewelry and accessories. -Tara Christine, Tyes by Tara

Christine notes that according to Google keyword search volume, the term “erotic jewelry” was searched for an average of 1,300 times a month. “Looking over the course of the past year, the search volume for this term has only slightly deviated around 1,300 searches a month for the last year. While I won’t necessarily say it’s a trend, I would say it’s something people are opening up to more,” she explains. “The #freethenipple movement is an example of how people are welcoming nudity more in the mainstream. And with a rising acceptance of nudity comes more ways to experiment and celebrate it with new jewelry and accessories.”

Christine says her designs are inspired by music. “I also get inspiration from social media and pop culture. I love staying fresh and finding new ways to design in order to bring an original product to market.” She currently offers “155 SKUs that span 25 different product categories.” Her best seller? The Teddy Niplace has been performing really well; it’s a necklace with nipple rings attached, adorned with handcrafted ties. I love wearing it and even have customers who wear it under a loose shirt because it makes them feel a little naughty in public.” She packages and displays her products in clear-top jewelry boxes. “The boxes have a high impact graphic designed to grab the customer’s attention, and we use creative copy to convey a message about the product and engage the customer’s imagination.” The boxes can be merchandised on a table or can be hung.

She notes that how much customers are willing to pay for accessories varies by market segment, location, and occasion. “If it’s a special date like an anniversary or wedding, I would say they are willing to pay more. If it’s treated like an impulse or afterthought item, they are not going to pay as much.”

At Beauty & Ah Bee, Inc., in Las Vegas, the company spokeswoman describes their customer base as “varied, but women from their 20s to their 40s are the primary buyers at all outlets.” Beauty & Ah Bee primarily retails at fashion accessory shops and hotel gift shops. “Interest in erotic jewelry is not a new trend,” she relates. “There’s always been a steady market for it. I would say our crystal bras are the most popular. They’re available in a variety of price ranges, created from Swarovski crystals on the higher end, rhinestones on the lower end.” The company’s retail pricing ranges from “a couple of hundred dollars per item down to the mid-nineties.” She notes that most of their products are displayed in clear plastic bags. “The more expensive items are boxed. For display, we recommend using mannequins in the shops, to let customers see what our pieces will look like when they’re worn.”

In Phoenix, at PHS International, CEO Chuck Harnish describes his main customer base as adult retail stores, “typically those which appeal to women, such as Fascinations, Babeland, She Bop, and Sarah’s Secret.” He notes that his company’s new pasties, which were shown at the spring edition of the International Lingerie Show, attracted more mainstream lingerie buyers, resulting in crossover of these items into that market.

Harnish relates that the original version of his Bijoux de Nip nipple clamps was extremely high-end. “The clamps were all handcrafted and assembled using semi-precious and precious stones. We had an enormous response to them, but sales were tepid because they were so high-end and expensive.” However, this response made it clear to Harnish that a more reasonably priced product range would succeed. “Our new Bijoux de Nip line of beaded and feathered clamps has exceeded all expectations, and has actually been the most successful product launch we have had in the last five years.” Harnish believes this is a continuing trend. “I think it’s a trend with legs. As long as we continue to evolve the designs as jewelry trends evolve, it will stay strong. Our Bijoux de Nip pasties are basically an off-shoot of the beaded clamps. We had many customers ask us to do pasties of the same quality and variety as the beaded and feathered clamps, so it was a very natural progression for us.”

Harnish says his designs are inspired by mainstream jewelry designs and the actual raw materials available. “The new Bijoux de Nip pasties line is 77 SKUs, primarily similar styles offered in many different colors. The basic line consists of sequin pasties available in star, heart and classic round shapes, accented with either bells, faceted beads, anodized beads with pearls, beads with charms, beaded hoops or feathers. We also have a classic round made in pink satin as well as classic rounds which are encrusted with crystals.” PHS packages and displays its items in custom see-through trays, and clam-shelled. “Our suggested retail for the pasties is $19.95, and the beaded and feathered clamps are $14.95.”

Xgen Products recently expanded its Peekaboos pasties line. The self-adhesive fashion pasties are now available it 20 new SKUs and offer graphic designs like Hot Kisses, Money Maker, Trucker Girls, and Schoolgirl, with premium Neon 3-Packs.

“As a fashion utility or sensual add-on, the demand for nipple pasties is immense, but what sets Peekaboos Pasties apart is the quality of form and function,” Xgen Products President Andy Green said. “Top-of-the-line self-adhesive technology and fabric composition is what keeps customers coming back, and we are proud and excited to offer new items from this bestselling line.”

All in all, when it comes to erotic jewelry, all that glitters can indeed turn to sales gold.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The Power of Authenticity in Selling Pleasure Products

I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to fit a mold. I assumed that selling meant following a formula: say the right things, use the right voice and present myself in a way that was guaranteed to convert.

Kimberly Scott Faubel ·
profile

Dennis DeSantis on Building a Blockbuster Career in Adult Retail

The adult industry and the mainstream Hollywood scene often intersect, and few executives are more familiar with that crossover than Dennis DeSantis.

Ariana Rodriguez ·
profile

'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections

Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!

Colleen Godin ·
opinion

How Cannabis Culture Is Reshaping Sexual Wellness, Pleasure

April is a month of celebration: Lovers Day, Earth Day… and 4/20. Once a subculture symbol, “420” has evolved into a movement that bridges cannabis advocacy, wellness and an increasingly vital discussion around sexual health and pleasure.

Ian Kulp ·
profile

WIA Profile: Holly Corbella

Even during last year’s retail slump, the adult home party business continued to rock and roll — at least in New Jersey. Just ask Holly Corbella. Based in the Garden State, Corbella is the founder, CEO and lead party planner for Parties by Bellas, an intimate, in-home sex toy event company focusing on creating budget-friendly home parties for women on the East Coast.

Women In Adult ·
profile

Friday Bae Founder Benoit Palix Discusses Brand's Gen Z Focus

French sexual wellness brand Friday Bae is aiming to disrupt the market with its genderfluid, inclusive pleasure products. With bright pops of color for Gen Z and millennials to swoon over, Friday Bae is merging creativity and education for fans, dubbed the “Bae Squad.”

Namma Karp ·
profile

Self Serve's Matie Fricker on Promoting Sex-Positivity in Albuquerque

For 18 years, Self Serve has been providing a sex-positive space for adult toys and resources to folks in Albuquerque, New Mexico. The story behind its success is all about making connections: connecting with your passion, with your business partner, with your customers, with your staff and with your community.

Justin Goodrum ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
opinion

Understanding the Importance of Graphic Design in Sexual Wellness Social Media Marketing

In the world of social media, graphic design is more than just making things look visually appealing — it’s a vital tool in shaping and maintaining a brand’s identity. Your social media is your storefront, so aesthetics mean everything.

Hannah McManus ·
Show More