opinion

Coping with the needs of stats junkies

OK, so like many of my friends and peers in this business, I confess to being a stats junkie. I am not aware of any twelve step programs to recover from this affliction. We log into stats over the web every day on our own computers. We look at stats from PDA’s and cell phones. We ‘borrow’ a browser when at someone else’s home or office to look. It is a compulsive behavior. If you own a business, you are being responsible by having awareness of where the company is at all the time. If you work for someone, they know how loyal you are as an employee, consultant or contractor when you are as seemingly obsessed with current sales and traffic numbers as those who sign your checks.

Special needs, yes. I think it goes without saying that it’s unlikely that the stats junkie in your life or company will knowingly spend too much time (company or personal) somewhere where internet access does not exist. High speed availability is certainly a consideration for many of us in terms of where we live, where we vacation, etc. Same issue with cell phone access, especially if you are toting a BlackBerry or other device that can allow you web access or direct connections to company networks to…check stats.

For the non stats junkie trying to understand the behaviors of those afflicted, note that routine emotional highs and lows that come with a regular work or personal day’s events will also materialize as a result of the stats junkie’s findings, each time they look at their precious numbers. Are webmasters and other professionals in the adult internet business more compulsive or susceptible (something in the water?) to these behaviors than people in other lines of work? I don’t think so.

The issue is deeply rooted in what keeps some of us doing this year after year, with enthusiasm. Empowerment through instant business gratification. What do I mean? How do you feel when you put up a promotion, gallery, paid ad, etc. for a site and look at the stats days, hours, sometimes even minutes later to find that the effect complementing the cause here is a gain (or not) in traffic and income.

Now, if you are involved with this front office part of your company’s activities, you know this sensation and after being the guardian of your company’s ups and downs, you so come to ‘own’ responsibility for stats awareness. You are rewarded (or not) for being consistently on top of this. The net effect: being addicted to the notion that knowledge is power, which helps justify why you are hiding in the den on holidays and during other protracted family gatherings, on someone’s machine, looking at stats. A new favorite symptom to look for when scanning for stats junkies: thumb drives. If someone in this business carries one of those small profile USB drives on their keychain and you know they aren’t a scientist or other person with similar need to carry computer files on their person, it’s likely that these folks are carrying around enough stats access data to keep them entertained through a month long blizzard (provided of course that they have access to working PC’s with working internet access during said period).

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Navigating Age-Related Regulations in Europe

Age verification measures are rapidly gaining momentum across Europe, with regulators stepping up efforts to protect children online. Recently, the U.K.’s communications regulator, Ofcom, updated its timeline for implementing the Online Safety Act, while France’s ARCOM has released technical guidance detailing age verification standards.

Gavin Worrall ·
opinion

How the 10-Minute Delivery Model Is Disrupting the Indian Market

In September, when the iPhone 16 was released, a person in India had the brand-new model delivered to him — while he was waiting in line at an Apple Store, before reaching the front for his turn. How? By ordering on Zepto, one of the leading “quick commerce” platforms that are changing how consumers shop in India.

Raj Armani ·
opinion

Why Cyber Insurance Is Crucial for Adult Businesses

From streaming services and interactive platforms to ecommerce and virtual reality experiences, the adult industry has long stood at the forefront of online innovation. However, the same technology-forward approach that has enabled adult businesses to deliver unique and personalized content to consumers worldwide also exposes them to myriad risks.

Corey D. Silverstein ·
opinion

Best Practices for Payment Gateway Security

Securing digital payment transactions is critical for all businesses, but especially those in high-risk industries. Payment gateways are a core component of the digital payment ecosystem, and therefore must follow best practices to keep customer data safe.

Jonathan Corona ·
opinion

A Creator's Guide to Holiday Wish Lists

Even if you’re fretting about what presents to get for loved ones, or stressed over having to deal with that one cranky relative, there’s still good news: The holiday season is also the perfect opportunity to let your fans spoil you — and setting up a wish list can be a fun and effective way to connect with them as the year winds down.

Selina Kyl ·
opinion

Ready for New Visa Acquirer Changes?

Next spring, Visa will roll out the U.S. version of its new Visa Acquirer Monitoring Program (VAMP), which goes into effect April 1, 2025. This follows Visa Europe, which rolled out VAMP back in June. VAMP charts a new path for acquirers to manage fraud and chargeback ratios.

Cathy Beardsley ·
opinion

How to Keep Meta From Derailing Your Social Media Campaign

The heavy hand of Meta can be both unforgiving and unpredictable. Profiles that Meta decides have violated its platforms’ terms may find themselves on the receiving end of punishments — including the dreaded “shadow ban,” which can be damaging for a brand’s social media campaign and strategy.

Scarlett Ward ·
opinion

Ben Rush, Alter Sin Deliver 7-Scene 'Spain in the Ass' Extravaganza

Alter Sin, Ben Rush and executive producer Tim Valenti invite fans to tag along on a steamy trip to Barcelona in “Spain in the Ass,” starring Falcon exclusive Sir Peter, Paddy O’Brian, Dean Young, Seth Peterson, Eros Manos, Jolian and featuring the debut of Tom Storm.

Alejandro Freixes ·
trends

Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers

“If you do what you love, you’ll never work a day in your life.” That saying definitely holds true in the pleasure industry, where many executives build careers that exceed a quarter century.

opinion

Managing Online Safety Risk as an Adult Content Creator

Online safety is important for everyone, but poses particular challenges for adult creators, who are unfortunately often perceived as commodities rather than individuals. This can lead to entitlement and harassment, as some clients may feel they have the right to dictate a creator’s behavior or content.

Eve Batelle ·
Show More