profile

WIA Profile: Hilda Tuel

How did you get into the business?

I had always worked in financial institutions up until I had kids, then I got into sales. One of the largest banks in the country became my biggest customer and they asked me to come to work for them. It was a perfect fit. I knew this bank well, had a clear understanding of bankcard divisions, credit and debits, and at that time in 1996, we were only selling terminals. Shortly after that we started selling Internet merchant accounts and my team and I worked directly with high risk merchants and online adult companies. I became the senior vice president of the bank and we quickly became the number one go-to bank for online high risk merchants. I was fortunate to work with and befriend the who’s who of the online adult industry back in the mid to late 1990s.

Securing solid merchant account solutions is imperative to the success of your online adult business.

What in your background prepared you for what you are doing now?

Being the senior vice president of the bank for 14 years selling Internet merchant accounts and working directly with online adult merchants is what prepared me for my business now. When the bank dissolved in 2008, I started iProcessing to meet the needs of the industry and help my clients businesses grow with solid banking solutions. iProcessing specializes in merchant account acquisition and management and payment gateway solutions specifically for “hard to place” and “high risk” merchants helping to determine the best bank and payment solutions for individual adult business’ needs. My background prepared me to set up the best online processing solutions for merchants in the adult industry including being able to offer our clients merchant accounts at unique banks that most do not have access to, domestic and international, as well as multiple gateways, third-party processing options, ACH, European direct debit, and mobile processing.

What do you see as the challenges of working in the adult online business? How do you overcome them?

Securing solid merchant account solutions is imperative to the success of your online adult business. The banking landscape, rules, and regulations changes often so the challenge is more for online adult companies to have a processing partner who is on top of these changes, is always looking out for their best interest and are confident that their merchant accounts are being managed properly every day. We have overcome many challenges for our clients by having a dedicated team with decades of merchant service, risk management and transaction processing experience to assist them with all of their processing needs. I am proud that we have built up a stellar reputation and an impressive roster of successful customers since we opened for business. My team and I are honored and proud that our customers have nominated us for an XBIZ award for the past four years in row. We work very hard for our customers; after all their business is our business.

Does your work life affect your personal life?

Well, yes and no. I love to travel and work directly with our clients. I enjoy going to all of the shows too as they are usually in sunny and warm locations. My kids are grown now and I hope for them to get involved in the business soon. In the early years, it affected our personal lives in that they grew up being quiet in the back seat while I was on conference calls. They learned early to be patient while I was talking with clients about their banking and processing needs. As for my husband of 24 years, he is used to me getting up between 4 a.m. and 6 a.m. PST to begin my day; checking emails and conference calls and often working late into the night. He has been very supportive and understanding even with the shortened vacations, me walking out of a restaurant at times to take care of a client and the very demanding industry. He knows that I love what I do and has always been supportive because of it. After all, whether applied to your family, friends and/or your job, Love is what makes the world go around, isn’t it.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

VerifyMy Seeks to Provide Frictionless Online Safety, Compliance Solutions

Before founding VerifyMy, Ryan Shaw was simply looking for an age verification solution for his previous business. The ones he found, however, were too expensive, too difficult to integrate with, or failed to take into account the needs of either the businesses implementing them or the end users who would be required to interact with them.

Alejandro Freixes ·
opinion

How Adult Website Operators Can Cash in on the 'Interchange' Class Action

The Payment Card Interchange Fee Settlement resulted from a landmark antitrust lawsuit involving Visa, Mastercard and several major banks. The case centered around the interchange fees charged to merchants for processing credit and debit card transactions. These fees are set by card networks and are paid by merchants to the banks that issue the cards.

Jonathan Corona ·
opinion

It's Time to Rock the Vote and Make Your Voice Heard

When I worked to defeat California’s Proposition 60 in 2016, our opposition campaign was outspent nearly 10 to 1. Nevertheless, our community came together and garnered enough support and awareness to defeat that harmful, misguided piece of proposed legislation — by more than a million votes.

Siouxsie Q ·
opinion

Staying Compliant to Avoid the Takedown Shakedown

Dealing with complaints is an everyday part of doing business — and a crucial one, since not dealing with them properly can haunt your business in multiple ways. Card brand regulations require every merchant doing business online to have in place a complaint process for reporting content that may be illegal or that violates the card brand rules.

Cathy Beardsley ·
profile

WIA Profile: Patricia Ucros

Born in Bogota, Colombia, Ucros graduated from college with a degree in education. She spent three years teaching third grade, which she enjoyed a lot, before heeding her father’s advice and moving to South Florida.

Women In Adult ·
opinion

Creating Payment Redundancies to Maximize Payout Uptime

During the global CrowdStrike outage that took place toward the end of July, a flawed software update brought air travel and electronic commerce to a grinding halt worldwide. This dramatically underscores the importance of having a backup plan in place for critical infrastructure.

Jonathan Corona ·
opinion

The Need for Minimal Friction in Age Verification Technology

In the adult sector, robust age assurance, comprised of age verification and age estimation methods, is critical to ensuring legal compliance with ever-evolving regulations, safeguarding minors from inappropriate content and protecting the privacy of adults wishing to view adult content.

Gavin Worrall ·
opinion

Account-to-Account Payments: The New Banking Disruptor?

So much of our industry relies upon Visa and Mastercard to support consumer payments — and with that reliance comes increased scrutiny by both brands. From a compliance perspective, the bar keeps getting raised until it feels like we end up spending half our time making sure we are compliant rather than growing our business.

Cathy Beardsley ·
profile

WIA Profile: Samantha Beatrice

Beatrice credits the sex positivity of Montreal for ultimately inspiring her to pursue work in adult entertainment. She had many friends working in the industry, from sex workers to production teams, so it felt like a natural fit and offered an opportunity to apply her marketing and social media savvy to support people she truly believes in and wants to see succeed.

Women In Adult ·
opinion

Understanding the Latest Server Processors

Over the last decade, we mostly stopped talking about CPU performance. Recently, however, there has been a seismic and exciting change in the CPU landscape, due to innovation by a chip company called Advanced Micro Devices (AMD).

Brad Mitchell ·
Show More