profile

WIA Profile: Ruth Blair

How did you get into the business?

Inadvertently! I was living in Canada at the time and I hooked up with a small marketing company selling various herbal supplements online. One of the supplements was a penis enlargement pill. Evaluating the best market for such pills inevitably pulled us toward the adult market, and ultimately the online adult industry.

The kind of work I do is able to be done remotely, which in turn allows me to work from wherever I want in the world.

What in your background prepared you for what you are doing now?

Working for Paxum has been a dream come true so far. I adore the people I work with, and I love bringing in new business. Helping new and existing clients to use our services to their best advantage is incredibly satisfying. My background is varied; I was born and raised in England where I worked with animals for a time before landing a position working in the Inheritance Tax division of the Inland Revenue (U.K.’s tax service). During that time I also worked online part-time for NBC’s Talkcity as a chat forum moderator. After moving to Canada I also did a lot of volunteering for the Heart and Stroke Foundation and Habitat for Humanity, assisting with a multitude of office tasks and various fundraising events. Throughout my career I’ve learned how to develop lasting business relationships with both clients and colleagues. Quite frankly I believe that ability, along with consistently delivering the best service possible, are the key assets I bring to my role at Paxum.

What do you see as the challenges of working in the adult online business? How do you overcome them?

I find the same challenges in the adult online industry as one would find in any business; attracting and keeping customers, maintaining good quality service, growing your market reach, branding, and constantly improving your service/product, etc. Besides those obvious challenges, I’d say one of the biggest challenges I have personally faced was being a parent and working in the online adult industry. I don’t mind people knowing what I do for a living, and my daughter has always been aware, but with a child in school where judgments from other parents, teachers, and children can seriously affect normal development, I found I had to be cautious about exposing my line of work. My daughter is now almost 22 though, so thankfully it’s no longer a personal challenge.

Does your work life affect your personal life?

Very much so, but in a good way. The kind of work I do is able to be done remotely, which in turn allows me to work from wherever I want in the world. As long as there is a solid Internet connection where I happen to be, then I can get online and I can work! I’m typing this to you from Mexico, where I currently live on the Riviera Maya. I suppose I have a bit of wanderlust inside me since I do enjoy living in different lands. Thankfully my work gives me that freedom.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Secure High-Risk Transactions With Network Tokenization

Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.

Jonathan Corona ·
profile

'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections

Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!

Colleen Godin ·
opinion

How Cannabis Culture Is Reshaping Sexual Wellness, Pleasure

April is a month of celebration: Lovers Day, Earth Day… and 4/20. Once a subculture symbol, “420” has evolved into a movement that bridges cannabis advocacy, wellness and an increasingly vital discussion around sexual health and pleasure.

Ian Kulp ·
profile

WIA Profile: Holly Corbella

Even during last year’s retail slump, the adult home party business continued to rock and roll — at least in New Jersey. Just ask Holly Corbella. Based in the Garden State, Corbella is the founder, CEO and lead party planner for Parties by Bellas, an intimate, in-home sex toy event company focusing on creating budget-friendly home parties for women on the East Coast.

Women In Adult ·
profile

Friday Bae Founder Benoit Palix Discusses Brand's Gen Z Focus

French sexual wellness brand Friday Bae is aiming to disrupt the market with its genderfluid, inclusive pleasure products. With bright pops of color for Gen Z and millennials to swoon over, Friday Bae is merging creativity and education for fans, dubbed the “Bae Squad.”

Namma Karp ·
profile

Self Serve's Matie Fricker on Promoting Sex-Positivity in Albuquerque

For 18 years, Self Serve has been providing a sex-positive space for adult toys and resources to folks in Albuquerque, New Mexico. The story behind its success is all about making connections: connecting with your passion, with your business partner, with your customers, with your staff and with your community.

Justin Goodrum ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
Show More