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opinion

A Positive Prognosis

New Years are about looking forward and hoping for the best — but some of the most recent new years have been anything but good for the online adult entertainment industry.

That situation, however, may be set to change in 2012, as evidenced by the evolving community buzz about better sales, greater profits and more stability for many operators.

This year’s highly anticipated XBIZ LA digital media conference reflected the hope and change taking shape within our industry today; bringing together a veteran group of elite adult entertainment operators, along with a selection of newer entrants to the field, for an informative, entertaining and relationship-building event that seemed to be better attended and more productive than several other recent adult industry gatherings.

For example, I attended all of the XBIZ LA seminars and noticed that this time it was “standing room only” for the majority of sessions — and those sessions were not a rehash of previous panels and tired information, but a glimpse into the present and future of this industry, along with coping strategies for the challenges and opportunities it presents.

Although some of the topics were a bit controversial and some of the information was highly specialized, the benefits to attendees, I believe, was significant — a sentiment that was repeatedly expressed to me at this event.

While nothing is perfect, and the business’ battles far from over, the overall tone that I received from XBIZ LA was one of cautious but growing optimism, with a feeling that things have finally “bottomed out,” and that the industry has reached a turning point, where the strong have survived — and are now ready to move forward — with XBIZ LA providing the tools and networking venue to help make it all happen…

Sure, I’m biased, but that doesn’t change the fact that XBIZ pulled off another great event and that many folks are anticipating our next show — further reflecting the optimism of the participating players and their long-term plans for corporate prosperity in 2012 and beyond.

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