profile

WIA Profile: Susanna Molina

Holiday Products’ Purchasing Manager Susanna Molina entered the adult novelty industry at the ripe age of 18 and after gaining experience at two top novelty manufacturers, moved on to Holiday Products in February 2011. In her current role, Molina participates in many facets of the company’s operations from supporting sales and the graphic arts department to executive decision making with Holiday Products Vice President Ken Sahn. Driven by passion and professionalism, Molina says she looks forward to keeping the momentum going for Holiday Products into the future.

What is your role and responsibility at Holiday Products?

Live life with passion — love what you do, do what you love. -Susanna Molina

My title is Purchasing Manager but my role is far greater than just that. I am responsible for everything related to product. This includes vendor relationships, new product, product fill rate, all ordering, pricing, budgets and maintaining proper inventory levels. I also facilitate the sales department with special order and communication as a liaison for our vendors. I also work very closely with Kenny [Holiday Products vice president] in product direction and inventory analysis. I work directly with Graphic Arts assisting in production of our catalogs, email blasts, brochures and images for our website.

Describe a typical Monday at your desk.

Holiday Products is a great place to work so I actually look forward to coming to work on Monday. There is pressure to perform well but not a pressure cooker atmosphere. When I get to work on a Monday morning I check email voicemail, run inventory reports, check stock levels … check the calendar for upcoming meetings that we will be having that week and prep myself for those meeting, which are for the most part vendor meeting/sales meeting and purchasing meetings.

How did you get into the business?

Pipedream Products — it sort of just landed in my lap, I started at Pipedream when I was just of legal age to work in the adult industry. Then I went on for a brief stint at Stockroom and was actually prepared to move into another field when I got the call form Kenny and we both felt it was such a good fit he hired me on the spot.

What prepared you for what you are doing now?

I am not sure that anything prepares you for being in the adult industry. But my experience at Pipedream certainly was a big factor in preparing me for my work at Holiday. With that said, I brought a lot to the table for our team but I have learned so much since being here and that is exciting … to still be learning and growing in your field.

What do you see as the challenges of working in adult novelty sales? How do you overcome them?

Being a woman in the adult has been somewhat difficult especially at the beginning of my career now that I have 10 years under my belt it has definitely gotten a lot easier, but I honestly have to say the most difficult thing about being in the adult business is trying to explain to my two boys — ages 9 and 13 — what I do for a living.

Do you have a personal motto or mantra that you live by?

“Live life with passion — love what you do, do what you love.”

What are your goals for Holiday Products in 2012?

Personally, I just want to keep on contributing and adding to our success. I joined the company in February of 2010; just four months after Kenny joined the company. Since then we have seen such enormous growth, added so many great members to our team and are having so much fun while doing this…. My goal is to do my part to keep the momentum going!

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Active Media Execs Discuss Specialized Approach to Sexual Stimulants Market

Active Media is the creation of CEO Richard Hall, who founded the company after many years in the adult VHS and DVD distribution sector. Hall entered the adult industry in 2004 when he found himself feeling unfulfilled in his job with the Better Business Bureau.

Colleen Godin ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
opinion

Understanding the Importance of Graphic Design in Sexual Wellness Social Media Marketing

In the world of social media, graphic design is more than just making things look visually appealing — it’s a vital tool in shaping and maintaining a brand’s identity. Your social media is your storefront, so aesthetics mean everything.

Hannah McManus ·
opinion

How Adult Retail Is Shaping Sexual Health One Customer at a Time

Remember back in health class, when they taught us about boundaries, consent and how many nerve endings are in the clitoris? Of course you don’t, because it didn’t happen. In fact, sex education is still severely lacking in much of the U.S.

Kimberly Scott Faubel ·
trends

Meet the Up-and-Coming Pleasure Brands of 2025

Over the past year, the pleasure industry has witnessed the emergence of new brands across various adult retail categories — brands that are now entering 2025 with ambitious goals for success and growth in their sophomore year.

Ariana Rodriguez ·
profile

WIA Profile: Nefertiti Mitchell

Local retailers are the backbone of the pleasure industry. Driven by passionate business owners who are deeply dedicated to sexual wellness, brick-and-mortar stores serve as safe spaces that uplift and delight customers — while greasing the wheels of commerce for manufacturers and distributors.

Women In Adult ·
profile

Industry Vet Mike Savage Discusses Comeback, Goals With Full Circle Distribution

"We never know where life’s going to take us,” says Mike Savage. He should know. The pleasure biz veteran, who describes himself as “a poor Irish kid from Philly,” first made his name in the adult retail biz over the course of a nearly 40-year career.

Ariana Rodriguez ·
profile

Sensually Yours Founder Shellee Rose on Boosting Sex Positivity in Hawaii

Honolulu pleasure store Sensually Yours has served Hawaii for 40 years, establishing itself as a top destination for adult products. Founder and President Shellee Rose says her most important strategy for achieving four decades of success has been prioritizing customers.

Quinton Bellamie ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
Show More