educational

A Social Media Sampler

As the world of social media evolves, opportunities for adult marketers with a deft touch persist, allowing the most careful operators to dramatically expand their consumer contact points, sales and support channels and overall brand building.

For a purely adult approach, niche community forums targeting consumers; industry message boards; and business-to-business networking sites such as XBIZ.net; all provide a range of social marketing opportunities.

The bottom line is to make use of every avenue that consumers consult when asking, “What’s new in my line of interest?”

A few other ways for adult website operators to begin using social media for traffic generation include the obvious choice of Twitter for announcing updates, and the perhaps less obvious step of spreading suitable promotional images across photo-sharing sites — an incredibly effective tool when coupled with an overall image search strategy.

Using “likes,” “pluses,” and other social rating, bookmarking and search capabilities should also be on the menu.

The bottom line is to make use of every avenue that consumers consult when asking, “What’s new in my line of interest?”

Consumer choice in these avenues is a transient and fickle thing, however, forcing marketers to “spread the love” among a variety of channels, each with its own specifics.

For example, once dominant MySpace has slipped into third place in market share, falling behind professional networking site LinkedIn and first place leader Facebook.

Internet analytics specialist com-Score reports that in June, LinkedIn had 33.9 million unique visitors, compared to 33.5 million visitors to My-Space during the same period — representing a halving of its domestic traffic over the past year. This is despite MySpace having an active membership advantage of 130 million users, compared to LinkedIn’s estimated 115 million users: the latter company enjoying more frequent visits by users — more than half of whom are outside of the U.S.

MySpace continues to lead against Twitter, however, which saw 30.6 million visitors in June — a figure dwarfed by Facebook, which received more than 160 million uniques during the same period.

These figures, gargantuan as they may seem, must still be taken in context of the glory days of the adult Internet, when a website such as The Hun may have raked in more than twice the traffic that Facebook garners today — providing a poignant illustration indeed of “consumer fickleness.”

While mainstream social media marketing is not for every adult operator, those able to balance effectiveness and ROI with potential terms-of-service violations may profit.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Segpay Marks 20 Years of High-Risk Triumphs

Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.

Jackie Backman ·
opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
opinion

How to Master Team Dynamics for Business Success

Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.

Juicy Jay ·
opinion

Eight Steps to Fast-Track AI Site Approval for Processing

Artificial intelligence is a hot topic these days. AI technology is speeding up the way we do business across all industries and offers numerous benefits, from automating processes to increasing efficiency and scalability.

Cathy Beardsley ·
opinion

How to Secure High-Risk Transactions With Network Tokenization

Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.

Jonathan Corona ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
Show More