profile

WIA Profile: Daniela Ganick

How did you get into the business?

I applied for a job with a publishing house as the PA to the editor-in-chief as I wanted to work in publishing, not being aware at first that what they publish is erotic magazines. When I got the job I was handed a list with URLS of adult sites on my first day — quite a shock but I got over it quickly and have enjoyed it immensely since. That was 12 years ago ;)

I love my job and if it means I stay on track by working late and doing bits and pieces out of office hours then I am happy to do just that and frankly I always have.

What prepared you for what you are doing now?

Nothing really. I have worked in various fields within the adult industry and learned a lot along the way. When I first started I never thought that my job would take me away from friends and family and have me move to another country. After publishing I have worked in broadcasting and became a content manager for mobile content, from there I moved on to video-on-demand and then became a marketing manager at an amateur tube site before I joined the payment side of things. What I have taken with me from each job is invaluable and after 12 years in the business I can say that I have probably seen a bit of everything and nothing can shock me anymore ;)

What do you see as the challenges of working in the adult online business? How do you overcome them?

To be honest the only challenge is that you have to be fast and go with the flow, constantly keep up as everything is moving really fast and if you are not good enough to keep track and stay competitive by evolving within your field you will get stuck somewhere on the way and this is very hard to come back from. Apart from that I cant say there are any other challenges. It is, and I am sure that a lot of people will agree with me, the most interesting and most fun industry to work in! Almost everybody I have met in the past decade has been incredibly nice and amazing to work with. A lot of work relationships have even formed into friendships and I am happy to count so many people I have met in this industry to my close personal friends.

Does your work life affect your personal life?

Yes it does, but I am sure that I am not the only one. I honestly can say that I dont know anyone in this industry who goes home at 5 p.m. and switches off until the next day. To be honest, I hardly mind. I love my job and if it means I stay on track by working late and doing bits and pieces out of office hours then I am happy to do just that and frankly I always have. I try not to let work influence my private life too much and I think right now I got the perfect mixture to keep friends and family happy.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Understanding the FTC's New 'Click to Cancel' Rule

The Federal Trade Commission’s new “Click to Cancel” rule has been a hot topic in consumer protection and business regulation. Part of a broader effort to streamline cancellation processes for subscription services, the rule has sparked significant debate and legal challenges.

Corey D. Silverstein ·
opinion

Key Factors for Choosing a Merchant Services Partner

Running a successful adult business requires more than just delivering alluring and cutting-edge products and services. Securing the right payment processing partner is essential to maintaining a steady revenue stream.

Jonathan Corona ·
opinion

Identifying and Preventing Transaction Laundering

Recently, a few merchants approached me after receiving compliance notifications from their acquirer about transaction laundering. They were unsure what it meant, and unsure how to identify and fix the problem.

Cathy Beardsley ·
profile

WIA: Alexis Fawx Levels Up as Multifaceted Entrepreneur

As more performers look to diversify, expanding their range of revenue streams and promotional vehicles, some are spreading their entrepreneurial wings to create new businesses — including Alexis Fawx.

Women In Adult ·
opinion

Navigating Age-Related Regulations in Europe

Age verification measures are rapidly gaining momentum across Europe, with regulators stepping up efforts to protect children online. Recently, the U.K.’s communications regulator, Ofcom, updated its timeline for implementing the Online Safety Act, while France’s ARCOM has released technical guidance detailing age verification standards.

Gavin Worrall ·
opinion

Why Cyber Insurance Is Crucial for Adult Businesses

From streaming services and interactive platforms to ecommerce and virtual reality experiences, the adult industry has long stood at the forefront of online innovation. However, the same technology-forward approach that has enabled adult businesses to deliver unique and personalized content to consumers worldwide also exposes them to myriad risks.

Corey D. Silverstein ·
opinion

Best Practices for Payment Gateway Security

Securing digital payment transactions is critical for all businesses, but especially those in high-risk industries. Payment gateways are a core component of the digital payment ecosystem, and therefore must follow best practices to keep customer data safe.

Jonathan Corona ·
opinion

Ready for New Visa Acquirer Changes?

Next spring, Visa will roll out the U.S. version of its new Visa Acquirer Monitoring Program (VAMP), which goes into effect April 1, 2025. This follows Visa Europe, which rolled out VAMP back in June. VAMP charts a new path for acquirers to manage fraud and chargeback ratios.

Cathy Beardsley ·
profile

WIA Profile: Siren Obscura

Siren Obscura grew up in Arizona, surrounded by rugged beauty and desert landscapes that she describes as having a quiet power to them. That environment strongly shaped her appreciation for contrasts and natural light, which plays a significant role in her work today.

Women In Adult ·
opinion

How to Thwart Holiday Fraudsters With Finesse

The holiday season is a prime time for shopping. Unfortunately, it’s also peak season for credit card fraud. With increased transactions both online and in-store, fraudsters have more opportunities to exploit vulnerabilities — and they are getting better at it every day.

Jonathan Corona ·
Show More