profile

WIA Profile: Fiona Patten

In this special edition of Woman of the Month, Patten talks about her some of the unique challenges she faces as a high-profile lobbyist.

How did you get into this business?

I have been involved with the adult industry for 20 years now. Initially I had a fashion business and a lot of my customers were gay men and sex workers. This got me involved in campaigning for better HIV/AIDS services and prostitution law reform. This involved running 3 a.m. champagne fashion events after the brothels shut for the night. In 1992 I founded the Eros Association with Robbie Swan to provide a consolidated voice for the adult industry as a whole in Australia. Our initial members came from all corners of the industry including brothels, adult wholesalers, adult retailers, magazines, condom producers and swingers clubs. I am still the CEO.

What in your background prepared you for what you are doing now?

I am not sure. It is not the career I planned. I wanted to be an architect. But my family traveled extensively when I was young. I lived in the UK, the U.S. and all over Australia. Every one to two years I was starting at a new school which probably gave me some skills in getting on with people. My parents were very traditional but quite open about sex and I grew up knowing that it was a good thing.

What do you see as the challenges of working in online adult? How do you overcome them?

There is a general perception that anyone who works in adult is somehow seedy and morally dubious. As a lobbyist I have met with hundreds of politicians and it is so common for them to say after meeting ‘but you seem so nice/normal!’ Certainly challenging this stereotype is a constant in my life and work. In Australia we do not have a First Amendment so when our government speaks about online law and order it is always the adult industry in the firing line. It is very important to get the message out to the community that any government censorship of legal adult activity is a dangerous precedent even if it is ‘just porn.’ To try and overcome this we established a political party!

There is also a challenge for younger geeks and tech heads who come into the online adult industry more through the technology side of it than through the traditional adult industry side of things. A lot of these younger people don’t understand how hard the older members of the industry fought for freedom of speech and to get the industry to the position that it is now in. Many of these Gen Y people just assume that there’s always been an adult industry and that it grew to where they can just enter it and make big bucks. But it hasn’t always been that way and it could just as easily revert to like living in Iran if the political side of the industry is not funded and not looked after.

Does your work life affect your personal life?

I am terrible at work/life boundaries. The head office of Eros and the Australian Sex Party is based in offices in my home in Canberra. The co-founder of Eros and the Sex Party is my partner Robbie Swan. We have lived and breathed the industry for nearly 20 years. But I would not change a second of that. Although sometimes at dinner parties and functions it is a bore to tell people what you do. Only because you can often spend the rest of the night talking about your work. I remember Candida Royalle once telling me that she told people that she was a [caregiver] for cats which generally turned the conversation away from her! I have yet to find the right line to use to move the conversation away from sex.

Do you have a personal motto or slogan that you live by?

Just say ‘yes’ is a good one although my partner constantly tells me to live by the Maharishi’s old epithet, ‘see the job, do the job — stay out of misery’... Although I have amended the last bit to read ‘mischief’ instead of ‘misery!’ I also try and be as truthful as I can in my dealings with people although my partner says I’ll never make a good politician with that philosophy. A lack of truth about the real nature of the adult industry is what causes us so many political problems.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
profile

VerifyMy Seeks to Provide Frictionless Online Safety, Compliance Solutions

Before founding VerifyMy, Ryan Shaw was simply looking for an age verification solution for his previous business. The ones he found, however, were too expensive, too difficult to integrate with, or failed to take into account the needs of either the businesses implementing them or the end users who would be required to interact with them.

Alejandro Freixes ·
opinion

How Adult Website Operators Can Cash in on the 'Interchange' Class Action

The Payment Card Interchange Fee Settlement resulted from a landmark antitrust lawsuit involving Visa, Mastercard and several major banks. The case centered around the interchange fees charged to merchants for processing credit and debit card transactions. These fees are set by card networks and are paid by merchants to the banks that issue the cards.

Jonathan Corona ·
opinion

It's Time to Rock the Vote and Make Your Voice Heard

When I worked to defeat California’s Proposition 60 in 2016, our opposition campaign was outspent nearly 10 to 1. Nevertheless, our community came together and garnered enough support and awareness to defeat that harmful, misguided piece of proposed legislation — by more than a million votes.

Siouxsie Q ·
opinion

How to Explain Wax Play to Shoppers

When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.

Rebecca Weinberg ·
opinion

Staying Compliant to Avoid the Takedown Shakedown

Dealing with complaints is an everyday part of doing business — and a crucial one, since not dealing with them properly can haunt your business in multiple ways. Card brand regulations require every merchant doing business online to have in place a complaint process for reporting content that may be illegal or that violates the card brand rules.

Cathy Beardsley ·
opinion

Girlsway Celebrates a Decade of Acclaimed Sapphic Erotica

When Girlsway launched back in 2014, Bree Mills had a plan. As head of production for Gamma Entertainment, she set out to up the stakes of all-girl content with the new imprint — and to continually, proactively reinvent the brand and its offerings along the way.

Alejandro Freixes ·
Show More