profile

WIA Profile: Lea Busick

How did you get into the business?

I relocated to Arizona from Chicago. While looking for a job, an ad for a “high-growth internet company” struck my eye. I interviewed with Kevin and Allison and the rest is pure porn history.

The current economic environment has had a tremendous impact on business and therefore, we are challenged daily to rethink or re-examine just about everything — from pricing models to method of distribution.

What in your background prepared you for what you are doing now?

I’ve held marketing positions at many mainstream companies for a very long time so I’ve got experience in just about every area including data analysis, public relations, media relations, print, SEO etc. I’ve also managed marketing and sales departments and have what I think to be, a pretty good business acumen. All of this experience created a solid foundation for working with a top-notch company like TopBucks, which is run very professionally.

What do you see as the challenges of working in online adult and how do you overcome them?

The challenges of working in online adult are very similar to the challenges of any other business sector. For example, keeping ahead of technology is important and with technology changing so fast, you’ve either got to adapt or die. The current economic environment has had a tremendous impact on business and therefore, we are challenged daily to rethink or re-examine just about everything — from pricing models to method of distribution. Then of course, there is the unique challenge of how to deal with the amount of content theft out there. And we face that challenge headon by fiercely protecting our intellectual property.

Does your work affect your personal life?

Not in the least bit. My entire family, friends and partner are on board with what I do. Stacey (my gal) even likes to travel along to the shows when she can. She’s amazed at the amount of fun and camaraderie in this business.

Do you have a personal motto or slogan that you live by?

Wow, I actually have several so this is a tough question. But one of my favorites is “Never regret anything because at once point in time it was exactly what you wanted.”

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Navigating Age-Related Regulations in Europe

Age verification measures are rapidly gaining momentum across Europe, with regulators stepping up efforts to protect children online. Recently, the U.K.’s communications regulator, Ofcom, updated its timeline for implementing the Online Safety Act, while France’s ARCOM has released technical guidance detailing age verification standards.

Gavin Worrall ·
opinion

Why Cyber Insurance Is Crucial for Adult Businesses

From streaming services and interactive platforms to ecommerce and virtual reality experiences, the adult industry has long stood at the forefront of online innovation. However, the same technology-forward approach that has enabled adult businesses to deliver unique and personalized content to consumers worldwide also exposes them to myriad risks.

Corey D. Silverstein ·
opinion

Best Practices for Payment Gateway Security

Securing digital payment transactions is critical for all businesses, but especially those in high-risk industries. Payment gateways are a core component of the digital payment ecosystem, and therefore must follow best practices to keep customer data safe.

Jonathan Corona ·
opinion

Ready for New Visa Acquirer Changes?

Next spring, Visa will roll out the U.S. version of its new Visa Acquirer Monitoring Program (VAMP), which goes into effect April 1, 2025. This follows Visa Europe, which rolled out VAMP back in June. VAMP charts a new path for acquirers to manage fraud and chargeback ratios.

Cathy Beardsley ·
opinion

How to Halt Hackers as Fraud Attacks Rise

For hackers, it’s often a game of trial and error. Bad actors will perform enumeration and account testing, repeating the same test on a system to look for vulnerabilities — and if you are not equipped with the proper tools, your merchant account could be the next target.

Cathy Beardsley ·
profile

VerifyMy Seeks to Provide Frictionless Online Safety, Compliance Solutions

Before founding VerifyMy, Ryan Shaw was simply looking for an age verification solution for his previous business. The ones he found, however, were too expensive, too difficult to integrate with, or failed to take into account the needs of either the businesses implementing them or the end users who would be required to interact with them.

Alejandro Freixes ·
opinion

How Adult Website Operators Can Cash in on the 'Interchange' Class Action

The Payment Card Interchange Fee Settlement resulted from a landmark antitrust lawsuit involving Visa, Mastercard and several major banks. The case centered around the interchange fees charged to merchants for processing credit and debit card transactions. These fees are set by card networks and are paid by merchants to the banks that issue the cards.

Jonathan Corona ·
opinion

It's Time to Rock the Vote and Make Your Voice Heard

When I worked to defeat California’s Proposition 60 in 2016, our opposition campaign was outspent nearly 10 to 1. Nevertheless, our community came together and garnered enough support and awareness to defeat that harmful, misguided piece of proposed legislation — by more than a million votes.

Siouxsie Q ·
opinion

Staying Compliant to Avoid the Takedown Shakedown

Dealing with complaints is an everyday part of doing business — and a crucial one, since not dealing with them properly can haunt your business in multiple ways. Card brand regulations require every merchant doing business online to have in place a complaint process for reporting content that may be illegal or that violates the card brand rules.

Cathy Beardsley ·
profile

WIA Profile: Patricia Ucros

Born in Bogota, Colombia, Ucros graduated from college with a degree in education. She spent three years teaching third grade, which she enjoyed a lot, before heeding her father’s advice and moving to South Florida.

Women In Adult ·
Show More