educational

Ladies and Gentlemen, Start Your Engines

Google the phrase “herbal sex supplements” and you’ll likely come away with more questions than answers from the more than 500,000 results.

Do they work? What’s in them? Are they safe? How do you distinguish between the myriad of products?

The short answer to all of these questions is that you can’t really know. At least, not without the help of a medical doctor and some serious lab work, and even then the answers remain murky at best.

But despite the vagaries of the herbal sexual enhancement market, a never-ending stream of manufacturers continues to pump out product for a large — and growing — population of men and women who are looking to take their sex lives to the next level, according to adult novelty retailer and owner of SexToy.com Dave Levine.

“We’ve got about 200 different herbal supplements on our site,” Levine told XBIZ. “That’s not a lot when you look at our total product count [about 100,000 items], but the supply is pretty much never ending — [so much so that] we turn away new producers daily.”

But why would a company that purports to want to sell everything in the adult space turn away a single piece of what the Nutrition Business Journal, a trade publication that reports on the vitamin and supplement industry, estimates to be a growing $400 million per year market?

There’s no good answer, but Levine said he doubts the legitimacy of many of the companies that knock on his door, and for good reason. Supplements, which can range from “herbal remedies” to vitamins, aren’t regulated by the Food And Drug Administration, and that means buyer beware.

But that’s not to cast doubt on the entire market. According to Levine, some products really do work. “I took one product a few years back, and I just couldn’t keep it down,” Levine laughed, adding that it was “definitely a fun night.”

And it’s that kind of endorsement that often sets one product apart from the rest, according to adult performer and Mercenary Pictures owner Lexington Steele, who has lent his name to four of HealthRight, LLC’s Male Valor supplements — Lex Steele Power Pill, Lex Steele Extreme Power Pill, Lex Steele Volumizer and Liquid Lex Steele.

Steele likens an endorsement from an adult performer to Nike putting Michael Jordan’s name on its shoes. “The customer wants to know if it works,” Steele told XBIZ. “I can say that it does work because I actually use the program, and the customer knows who I am and can see that it’s for real.”

Steele, who describes himself as a “fitness freak,” said that he’s very concerned about what he puts in his body, and stressed the all-natural ingredients in the program’s products. But, he said, the program won’t do what the prescription pills do.

“Those products give you a very short window to have fun because they rely on chemicals; this is a program, and if you use it, you will see, that over time, you will have firmer erections, a lot more volume [in your ejaculate], and you’ll be ready for sex when you want.”

Though the ingredients may vary, performer Kelly Divine, who promotes and owns a stake in the Endurnz herbal supplement, told XBIZ that she’s seen similar results when her partners use an enhancer. Like Steele, Divine maintains that the all-natural ingredients in her product make it both safe and effective.

“It isn’t like Viagra,” Divine said. “It stays in you for four days and it doesn’t force an erection on you, but it definitely helps stamina a lot by increasing blood flow.”

Blood flow, it seems, is a big selling point for all of these products. Consider Mr. Magic Pill from Glow Industries.

Eric “Mike” Sessoms, Glow’s product manager, told XBIZ that Mr. Magic Pill’s ingredients (a proprietary formula of herbs and vitamins that includes YiziQiang Extract, Aakg, B6, Eurycoma, Gota Kola) “go straight to work on blood flow to the penis.”

Will that increased blood flow make a difference?

Yes, according to Dr. FrankSpinelli, who specializes in internal medicine in New York City.

Spinelli told XBIZ that products that work on blood flow, many of which contain an ingredient known as Yohimbine, do in fact increase blood flow to the penis, which may in turn lead to more frequent and powerful erections.

But while Dr. Spinelli seemed confident that enhancers could work, Dr. Eric Jacoby, an OB/GYN in Plano, Texas, told XBIZ that many men who see good results may be the beneficiaries of positive thinking and little else.

“It is hard to say how effective these products truly are because of the placebo effect,” Jacoby explained. “Many patients state they feel more aroused and are more orgasmic when taking these products. I have other patients who complain of feeling flushed or feeling no effects.”

But where there is spirited debate about enhancers that increase the frequency and quality of an erection, all doctors XBIZ spoke with uniformly agreed that supplements could not do anything to increase the size of a man’s penis. And to be fair, none of the products profiled in this article claim to increase size.

As for safety, the debate rages on. A Connecticut-based urologist, who wished to remain anonymous, told XBIZ that the absence of FDA oversight should be a huge red flag to consumers.

“The FDA does not oversee these medications so they are not really safe,” the urologist explained. “There is a huge variability with what is in the pills. Some of the pills to improve sexual function have been shown to have illegal Viagra, Cialis or Levitra in them [drugs that are only safe when administered under medical supervision].”

doctors aren’t willing to write-off the entire market so quickly. Dr. Spinelli points to inappropriate use as the primary culprit in cases where the supplements have had adverse effects. “The problem with over the counter medications is that men take these drugs without consulting a doctor first,” he said.

Another problem could be the manufacturing process itself. According to Dr. Jacoby, most supplements are safe if you go by the ingredients listed on the box. The trouble, he said, is that not all manufacturers make their products to the same standards, and, in some cases, products can be tainted with prescription drugs or other contaminants.

Earlier this year, doctors in Singapore blamed contamination of herbal sexual enhancers for the deaths of four men in that country. The supplements in question contained glyburide, a prescription drug used to treat diabetes. And last year, the FDA went so far as to issue a warning about the possibility of contamination in some of the herbal sexual enhancers on the market.

So do sexual enhancers work and are they safe?

Well, it depends on whom you ask and whom you believe. But one thing is certain: demand for effective, over-the-counter sexual enhancers will continue to grow. Still, Levine of SexToy.com cautions, “this isn’t a get-rich-quick market … those days are long gone. There’s just too much competition out there.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Guide to Having a Successful Adult Retail Trade Show Experience

Pleasure industry trade shows offer a vital platform for showcasing the latest toys and other products, building connections with potential buyers and generating industry buzz. However, simply attending isn’t enough — you need a strategic plan to stand out from the crowd.

Vincent Renou ·
opinion

Pleasure Brand Marketing and PR Trends to Watch in 2025

From the lockdown boom to the economic pressures of a post-pandemic world, we have seen shifting technologies, evolving consumer expectations and a hunger for authenticity shape pleasure product marketing and public relations.

Scarlett Ward ·
profile

WIA: Jennifer Jolicoeur Reflects on Passionate Home Party Journey

Nearly 30 years ago, Jennifer Jolicoeur became the first adult toy party planner in Rhode Island. She gained experience with another company before launching Athena’s Home Novelties from her apartment in 1998, with the mantra “Educate. Empower. Entertain.”

Women In Adult ·
opinion

Tips for Embracing Diversity Through Language

We are all used to slang terms shifting from generation to generation, as words or phrases get co-opted and acquire new meanings. It is a much rarer occurrence when some of the most fundamental words in our language undergo a major transition in a short space of time, but that is exactly what is happening right now with pronouns.

Claire Sass ·
opinion

A Look at the Ethics, Risks of AI-Generated Sexual Wellness Content

Few technological advancements have inspired the level of controversy that has been generated by the advent of artificial intelligence, which is now powering or being incorporated into digital tools we use every day.

Anne Hodder-Shipp ·
opinion

How the 10-Minute Delivery Model Is Disrupting the Indian Market

In September, when the iPhone 16 was released, a person in India had the brand-new model delivered to him — while he was waiting in line at an Apple Store, before reaching the front for his turn. How? By ordering on Zepto, one of the leading “quick commerce” platforms that are changing how consumers shop in India.

Raj Armani ·
opinion

How to Keep Meta From Derailing Your Social Media Campaign

The heavy hand of Meta can be both unforgiving and unpredictable. Profiles that Meta decides have violated its platforms’ terms may find themselves on the receiving end of punishments — including the dreaded “shadow ban,” which can be damaging for a brand’s social media campaign and strategy.

Scarlett Ward ·
trends

Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers

“If you do what you love, you’ll never work a day in your life.” That saying definitely holds true in the pleasure industry, where many executives build careers that exceed a quarter century.

profile

WIA Profile: Melissa Fite

Though she works behind the scenes, Melissa Fite has a bird’s-eye view of the pleasure products industry. As the marketing coordinator and junior graphic designer at XR Brands, Fite gets an intriguing overview of the latest consumer trends, plus an exciting sneak peek at XR’s newest sex toys before they hit the shelves.

Women In Adult ·
profile

Distribuciones-BES Spreads Pleasure Brands' Reach Across Mexico

It’s time to brush up on your Spanish, sex toy manufacturers. The Mexican market is thriving, and the country’s distribution and retail businesses are eager to forge new connections with brands from around the world.

Colleen Godin ·
Show More