educational

Branding With Taste

Edible creams, lotions, undies, to kissable body spray paint, flavored lubricants, body desserts, body pasties, candied condoms and body paints all have one thing in common — they have to taste good. So what does a manufacturer do to differentiate its product? Ask consumers what they think. And that’s just what XBIZ did.

Edible items can definitely add a little spice and everything nice in the bedroom, especially when there’s a plethora of flavors to choose from.

Edible items can definitely add a little spice and everything nice in the bedroom

Though it’s been long known that smell can affect sexual arousal, a study from the Smell and Taste research foundation found that specific smells could really do the trick.

For instance, the study suggests that the mix of pumpkin pie and lavender scents create the number one aroma combinations in attracting men. Really?

The runner up scent for men (I’m surprised this one didn’t take the cake) is donuts, followed by black licorice.

So we wanted to find out what consumers think of these edible products.

We got reactions from customers who bought Adam & Eve’s Go Deep Oral Sex Mints on Amazon.com.

Karen S. Wako from Silver Spring, MD posted her review on Amazon saying, “The name says it all. It definitely helps when it comes to deep-throating without gagging.”

When it comes to lubricants, the Astroglide Personal Lubricant in Sensual Strawberry seems to be one of the favorites.

“My wife and I have tried all the other lubricants, oils, gels etc and have found this to be the best. There is no “pilling” as all the others seem to do,” says K.

Miller in his Amazon review. “It is not ‘sticky’ and can be used for both types of intercourse without irritation for either partner. It is simply the best one to use!”

We also spoke with a few customers who bought items from the Shunga product line.

Heidi Klair who bought the edible chocolate body paint was pleased with her purchase.

“My husband and I loved this product from Shunga I bought him for Valentine’s day.

We drew little hearts all over each other and licked them off. I was impressed at how the great chocolate flavor tasted like the real thing.”

Klair added, “ I took comfort knowing the company insures its products are food grade and nontoxic so that we can experiment with no hesitation.”

Ana Boyd bought the Divine Oral Pleasure Gloss.

“It does its purpose and makes your lips tingle. It has a nice scent and decent taste.”

I caught up with North Hollywood, California consumer Patricia Nova in a local retailer who was buying Classic Erotica’s Smoochies flavored Delicious Body Dust.

Nova said that the Sugared Wild Berries flavor was a bit sweet for her taste considering she doesn’t have a sweet tooth. But she did like that it was “sparkly.” “Don’t get it near your eyes, tough,” she cautioned.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
opinion

How to Explain Wax Play to Shoppers

When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.

Rebecca Weinberg ·
trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

profile

WIA Profile: Catherine Corsaro

As director of product training and information for JO parent company CC Wellness, Corsaro oversees all sexual health and product education from the company’s Valencia, California headquarters, including training new reps who may have never touched a bottle of lube until their first day on the job.

Women In Adult ·
profile

Novum Veteran Executive Team Leverages Expertise to Grow Brand

Novum Brands may be relatively new on the sex toy scene, but there’s nothing green about George Gatziaris and Vadim Daysudov, who together founded, own and helm the business.

Colleen Godin ·
opinion

Al and Michele Harrington Discuss Vision for Pleasure Brand Love Verb

Former NBA player Al Harrington has matched his success on the hardwood with equally impressive accomplishments in the business world, including creating cannabis company Viola. Now, Harrington and his wife, Michele, have expanded their business portfolio with Love Verb, a venture aimed at enhancing couples’ intimacy through a variety of pleasure products.

Quinton Bellamie ·
opinion

A Look at the Benefits of AI for Optimizing Retail Operations

In the ever-evolving landscape of retail tech, staying ahead of the curve is not just advantageous — it’s mandatory for survival. Currently, small-to-midsize retailers face an unprecedented opportunity to leverage artificial intelligence (AI) features to gain an advantage, enhance employee productivity and optimize operations.

Sean Quinn ·
Show More