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Articles by RJ

opinion

Making Customers Happy From Day 1

Getting customers is hard enough but retaining them is the greatest challenge of all. In the Adult Internet, retention is typically seen as what we do once a customer is unhappy or has already terminated their relationship with your online business. By focusing on our customer’s priorities and their interests, there are many opportunities for sales growth. Customer-centric onboarding is an inexpensive and highly effective method to boost retention by making your customers happy - from Day One.

RJ ·
opinion

Next Wave for Affiliate Marketing?

Many adult webmasters say that it’s very hard to make money from affiliate programs these days. This should come as no surprise. The current methods most companies employ for affiliate marketing — how they compensate and measure success in converting visitors into new customers — no longer represents what those visitors are really doing on the internet. It’s hard to make something work better if you are using the wrong tool to fix it.

RJ ·
opinion

Relevant Content Is King

This series explores many opportunities to grow sales by shifting our focus away from our companies and our products to our customer’s priorities and their interests. With customers firmly in control of the buying process, identifying and meeting our customer’s priorities and preferences are paramount.

RJ ·
opinion

Maximizing the Customer Lifecycle Value

Most successful affiliate programs promote their conversions statistics as a measure of their success, and rightly so. Sadly, so many of the once high flying programs with great conversion rates are now suffering (or failing). Why is this?

RJ ·

Accelerating Sales Through Personalized Marketing

Some say the adult entertainment industry is in a state of crisis; even a recent XBIZ poll asks us “Which is the biggest threat to the adult industry?” Others have long held that the adult entertainment industry is recession-proof, filled with boundless opportunity since sex always sells.

RJ ·
opinion

Content Feeds Evolve

Adult webmasters worldwide lease video and photo content to augment their own exclusive material specifically to provide a richer, more varied experience for their members.

RJ ·