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Articles by Randall Crockett

opinion

The Competitive Edge: 2

In part one, we looked at mainstream entertainment and the benefits of offering more choices and value. In this conclusion, we'll look at targeting customers and using technology.

Randall Crockett ·
opinion

The Competitive Edge: 1

I recently attended a mainstream entertainment industry conference held in Los Angeles that focused on new methods of reaching target audiences within the digital world. Obviously, the Internet and the technologies associated with IP deployment were the hot topics, as these technologies are finally being widely used by many content owners.

Randall Crockett ·
opinion

Pay-Per-View: 2

In part one we looked at digital media distribution, the power of downloads and digital rights management (DRM). In this conclusion, we'll examine hosting options and detail a step-by-step plan for deploying pay-per-view content.

Randall Crockett ·
opinion

Pay-Per-View: 1

Long before planned communities and strip malls devoured the landscape of Southern California and forced motor sport enthusiasts to abandon their speedways, motor sports legend Mickey Thompson set his sights on the long dirt roads of the Baja desert and turned this wilderness into the Southern California Off-Road Racing Enthusiast (SCORE), the Baja 1000 and the Baja 500.

Randall Crockett ·