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Articles by PhilC

opinion

Google's View Of SEO

It is quite clear what sort of things Google considers to be SEO, and it isn't anything to do with optimizing or, if it is, it's only on the fringe of optimizing.

PhilC ·
opinion

Why Google Should Embrace Ethical Search Engine Optimization (SEO)

At the outset, I want to stress that this article is not about unscrupulous search engine optimizers who mislead surfers by promoting web pages to the top of search results, only to automatically redirect them to completely off-topic pages and sites. By search engine optimizers, I mean those people who promote relevant web pages and sites to the top of relevant search results for relevant search terms. These constitute the vast majority of search engine optimizers. These are ethical SEOs (search engine optimizers), and are the SEOs referred to in this article.

PhilC ·
opinion

DMOZ a.k.a. The Open Directory Project (ODP)

Getting a website listed in DMOZ can be very frustrating. We know that being listed will probably help our Google rankings, but getting in can take a very long time. In this article I will explain why it often takes so long and why what you do when submitting your site is sometimes the cause of the delay.

PhilC ·
opinion

SEO Spam : "Doorway Pages"

Traditional Doorway Pages are web pages that have been created for the sole purpose of ranking highly in the search results for one or two searchterms, and are not normally an integral part of the website. If search engines didn't exist, neither would doorway pages.

PhilC ·
opinion

SEO Spam: "Auto-Redirecting"

Auto-Redirecting is the technique of automatically sending surfers to a different page. This installment of our SEO Spam guide will look at different ways of accomplishing this useful technique:

PhilC ·
opinion

SEO Spam: The Facts About Cloaking

Cloaking is the technique of returning different pages according to who or what is requesting them; e.g. a surfer would receive the actual page whereas a search engine spider would receive a different page, but would assume that it is the actual page that surfers see. Here's a look at some of the details:

PhilC ·
opinion

Google FAQ for Webmasters

After our recent series on Google's PageRank system, many questions have been raised about Google and how adult Webmasters can maximize

PhilC ·
opinion

PageRank Explained: Part 4

In today's conclusion to our series on understanding and increasing the Google PageRank of your sites, we'll take a look at some helpful tips and tricks

PhilC ·
opinion

PageRank Explained: Part 3

In this installment of our ongoing series on understanding Google's complex PageRank system, we'll take a look at inbound, outbound, and dangling links, JavaScript, form actions, and more

PhilC ·
opinion

PageRank Explained: Part 2

In this installment of our ongoing series on understanding Google’s complex PageRank system, we’ll take a look at internal linking, as well as study several example PageRank calculations

PhilC ·
opinion

PageRank Explained: Part 1

Google's method of assigning relevance to listed pages, known as "PageRank" is an often misunderstood process, but one that is vital to maximizing traffic from this popular search engine

PhilC ·
opinion

SEO Copywriting

SEO Copywriting is the technique of writing the viewable text on a Web page in such a way that it reads well for the surfer, and also targets specific search terms

PhilC ·
opinion

The Google Dance

Monitoring the Google Dance is a useful means of determining the effectiveness of changes you’ve made, and of indicating the need for changes, among your site’s pages. Here’s a basic guide

PhilC ·
opinion

Improving Inbound Links

Inbound links form a Web site's traffic foundation. This article discusses inbound links for their link popularity and PageRank value, and provides ideas on how to acquire them, and increase their value

PhilC ·
opinion

Google and Themes

In our terms a theme can be many things, such as a color scheme or subject matter, but in Google's terms, a theme is the subject matter - the topic. The topic is what the web pages are about

PhilC ·
opinion

Google's "Florida" Update: 2

In the first installment of this series, we looked at some of the common theories surrounding the reasoning behind Google’s Florida update. Today, we’ll look at some alternate views

PhilC ·
opinion

Google's "Florida" Update: 1

On November 16th 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization on its head

PhilC ·