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Articles by Michel Fortin

opinion

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to see copy from a readers' perspective

Michel Fortin ·
opinion

Take Your Visitors By The Hand

"What am I supposed to do?" That's a question your visitors may be asking, and one you need to avoid at all costs. It's like a disease that will do nothing more than cost you sales and traffic. The solution is to "take them by the hand" and tell them what you want them to do

Michel Fortin ·
opinion

Narrow Your Focus and Broaden Your Sales

If your web-based business solves a specific problem, then your chances of online success are good. This is not a facetious statement: you'd be surprised how many businesses go online with no clear objective

Michel Fortin ·
opinion

Don't be the Best...Be the First!

Often, many businesses build their entire marketing strategy around a particular brand and its "better" qualities. Claiming superiority smacks of being untrue and is often a very risky endeavor

Michel Fortin ·