Articles by Michael Murray
opinion
Ten SEO Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit search engine rankings.
opinion
Developing Successful ROI
Are you really measuring for Return On Investment (ROI) with Search Engine Optimization (SEO)? Puzzling studies and reports suggest that businesses are missing out when it comes to ROI, including a whole host of metrics that should confirm or shape Search Engine Marketing (SEM) strategies.