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Articles by Lee Traupel

opinion

Building a Revenue-producing Ebiz Brand

Building a revenue-producing online brand takes an investment in time, resources and partners! There is no shortcut to success - it takes plain old blood, sweat and tears! If you listen to the Charlatans and digital snake oil types

Lee Traupel ·
opinion

Top Five Search Engine Marketing Myths

It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site,­ as 85% of Internet users utilize search engines to find or research goods and services. The problem for many companies is the difficulty they face

Lee Traupel ·
opinion

Marketing to Distracted Consumers

The average consumer today is exposed to a deluge of marketing messages during a single 24-hour period according to recent advertising industry numbers. Look around you, we marketers have pasted, injected and/or overlaid marketing messages

Lee Traupel ·