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Articles by Kelly Shibari

UK Porn Kings Releases 'These British Are Smoking Hot 3'

UK Porn Kings today rolled out “These British Are Smoking Hot 3” the studio’s third installment of its smoking-fetish fantasy series.

Pure Play, Private Release 'Chocolate Loving MILFs'

Pure Play Media and Private Media Group today announced the release of the Xavi Rocka-directed movie “Chocolate Loving MILFs.”

Kelly Shibari Returns to Host 2015 StorErotica Awards

Kelly Shibari returns as host of the 9th Annual StorErotica Awards, held Monday, July 13, at the Marriott Burbank Airport.

opinion

Modern Marketing: Cross Appeal

Now that award season is upon us, and the new year is looming just around the corner, it’s a great time to take stock of the state of your current business. For many of you, that includes reassessing how your sites are doing, and how best to increase profits in 2014.

Kelly Shibari ·
opinion

Romancing the Customer

I spent a nice chunk of time at airports this holiday season, doing one of my favorite things – people watching. It’s a good exercise in seeing interactions amongst people, which I can then translate into how it can be applied to online communication.

Kelly Shibari ·
opinion

Marketing: Going Social

Most businesses these days are unsure of how to effectively leverage social media as part of their marketing efforts. Most companies understand the value of social media — but because they’re unsure about the methodology, many assume the “build it and they will come” mentality that really just doesn’t work in the ADD-evoking landscape that is social media. Posting a message or call-to-action once a week, month or even less often on Twitter or Facebook, and then lamenting that social media “didn’t work” for them is unfortunately the norm for many companies that don’t invest the time and effort into realtime marketing.

Kelly Shibari ·
opinion

Heritage Marketing

The adult industry attracts the “newer, better, sexier, cooler” boundary breaking companies and websites.

Kelly Shibari ·
opinion

Using Social Media to Carve Out Mental Real Estate

Driving through Los Angeles, I see a myriad of billboards, bus stop advertisements, and giant print ads on the side of buildings, 20 stories high (or more). Some of them stand out more than others — others, I remember only because it’s on my regular route to certain places. For a month or longer, I see the same ads in the same places — so it becomes imprinted.

Kelly Shibari ·
opinion

Social Media Misconceptions

As a social media marketing consultant and coach, I run into a few common misconceptions from people who are trying to delve into the world on social media marketing. It confuses people new to it, and people who’ve been using it for a while sometimes need a refresher. So with that… some pointers:

Kelly Shibari ·
opinion

Video vs. Blip Ads

As companies look for new ways to advertise, it’s important to take note of where people are getting their news, entertainment, and mail.

Kelly Shibari ·
opinion

Porn Customer Service and The Golden Rule

Customer service is always going to be important, regardless of what type of business you’re in. It doesn’t matter if you’re selling widgets, a service, or viewable entertainment — you are always going to interact with customers in one way or another if you are looking to make a profit. What applies to mainstream marketing still applies in porn and adult novelty marketing.

Kelly Shibari ·
opinion

Online Branding And Customer-Fan Interaction

I recently had an interesting email conversation with a guy who was trying to ask me out. For those of us with a large online presence, we’re lucky enough to meet all sorts of amazing (and some not-so-amazing) people. For the most part, people are polite, well-mannered (if not always so great with their grammar), and don’t treat me like the socially accepted manner in which they think porn talent should be treated.

Kelly Shibari ·
opinion

Adult Site Marketing In The Mainstream

I recently finished a conversation with someone who was trying to help their company’s social media representatives to do a better job. Where the conversation had started initially as a ROI/traffic/social media conversation, it ended with how to express marketing and posting changes to get the maximum result for the time invested.

Kelly Shibari ·
opinion

Zen And The Art of Porn Stardom

With the holidays upon us, I just want to take a minute and discuss your soul, your heart, and its health. This month’s article may be more appropriate for performers, but I hope marketers can take some of this to heart as well.

Kelly Shibari ·
opinion

Are You Allowed To Be My Customer

All that talk about friends and six degrees of separation in last month’s article got me thinking how this might apply towards business models.

Kelly Shibari ·

Are You Allowed To Be My Friend?

I’ve been part of, as well as listened in on, enough conversations by now to hear this bit of drama on a regular basis.

Kelly Shibari ·
opinion

Are you Socially Mobile?

I find that more and more, I multitask. It’s making me less of a phone person and more of a text/Tweet/Facebook/IM’er. Has anyone else found this to be the case?

Kelly Shibari ·
opinion

Sizing Up People: Automatic Vs. Manual

I recently read an interesting exchange between a couple of people on Twitter and it got me thinking about how some businesses treat their customers.

Kelly Shibari ·

Social Media and Search Engines

When you go in search of something online, where’s the first place you go? Unless you already have a URL in mind, you’re probably going to go to a search engine — and the search engine most commonly used is Google.

Kelly Shibari ·
opinion

Walking On Glass

It used to be that one company endorsed a television show. “Proctor and Gamble presents,” that sort of thing. Over time, television shows elected to not have a single sponsor but to allow “spots” to be sold to multiple advertisers. Until a couple of decades ago, companies still felt a close connection with the shows with which they elected to place their ads.

Kelly Shibari ·
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