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Articles by Kathryn Byberg

opinion

How Sustainability Yields ROI for Pleasure Brands and Their Retailers

Sexual wellness brands are increasingly adopting eco-conscious and sustainable practices. Many are switching to more Earth-friendly materials, reducing packaging waste and making efforts to lower energy consumption, water consumption and carbon emissions.

Kathryn Byberg ·
opinion

How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs

Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.

Kathryn Byberg ·
opinion

What Pleasure Brands Need to Know About Celebrity Endorsements

The right celebrity endorsement could skyrocket your brand into profitable relevance. The wrong one could send your brand crashing down into obscurity. While the allure of celebrity endorsements is obvious, less obvious are the risks that come with handing over the responsibility for your brand’s reputation to a third party.

Kathryn Byberg ·
opinion

A Look at the Media's Rejection of Female-Focused Sexuality Brands

Brand visibility is essential for growth. Unfortunately for brands in the sexual wellness industry, the platforms they need to create that visibility are actively working against them.

Kathryn Byberg ·
opinion

Laying the Groundwork for PR Success in the Sexual Wellness World

In the sexual wellness industry, everything is personal. If your customers don’t know who you are and why they should trust you, they won’t show up. Effective PR can help you establish that kind of relationship with your target audience.

Kathryn Byberg ·
opinion

How Integrated Marketing Can Play an Essential Role in Pleasure Product Sales

Right now, there are more PR and marketing channels than ever before. Some are closed to the adult industry, but there are still more than enough channels available to help you turn your audience into customers.

Kathryn Byberg ·
opinion

A Look at Importance of Working With and Supporting Sex Educators

Positive reviews, great customer service and of course, high-quality products, all help build and maintain trust, and therefore have a measurable impact on sales — but so does working with accredited sex educators, therapists, academics and experts.

Kathryn Byberg ·