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Articles by Joey Gabra

opinion

Mobile Web Investment Accelerates Growth in Ad Market

For the last few years digital business owners have been hearing about the limitless potential of the mobile internet market on a global scale. One unintended effect of that much focus can be a false conclusion that the market is somehow becoming saturated or that the sweet spot in the time line to enter the sector has already passed.

Joey Gabra ·
opinion

Mobile Carriers: With Us Or Against Us?

Mobile carriers have become one of the most lucrative portals for adult sites to use when monetizing content. At a recent panel discussion I was on, the participants agreed that while mobile traffic is a small percentage of the overall clicks a site receives, the conversion rates on purchases made without a credit card via mobile devices are astoundingly better than traditional processing of the exact same sites. So much so that in many cases a smaller pool of mobile traffic now equates to more actual revenue than the desktop traffic a site receives. One of the few barriers still standing in the way are the carriers themselves, but even that is finally starting to change in our favor.

Joey Gabra ·
opinion

Mobile Stats: Usage Shows Upward Trajectory

The overall worldwide market saw a general increase in the adoption rate of mobile devices in 2012, and end of year statistics will predictably reflect an increase in mobile Internet consumption. For 2013, this industry will continue to see a boost in mobile Internet usage.

Joey Gabra ·