Articles by Joe Zigfeld
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A Trip to the Mall
As competition for affiliate loyalty and consumer dollars intensifies among online adult retailers, one company has made something of an art form out of harnessing Porn Valley's star power. MALLcom was a fixture in the news throughout the year with a slew of contests and parties featuring adult entertainment's A List. MALLcom's public relations success has lessons for adult sites across the board, from established players to novice webmasters.