xbiz world
xbiz premiere

Articles by Jason Kirk

opinion

Transaction Truths: Striking the Balance

It can be hard to keep up with technology. One minute, something is brand new. The next, it’s been replaced by the latest big thing. One just has to look at the mobile phone market to see how fast things can change.

Jason Kirk ·
opinion

Knowing Your Data: Best Decisions for Online Entrepreneurs

When it comes to running a successful business, online or otherwise, knowing and understanding consumers is perhaps the key to generating positive results. So how is that best accomplished? Sure, there are focus groups and surveys and consumer behavior studies, but who has time for all of that? At the end of the day, what all of those tactics are really after is consumer data. It may be called demographics or purchasing patterns but it is data just the same. Which brings up the key question, how well do you know your data? And what actions are you able to take due to your understanding of it?

Jason Kirk ·
opinion

Market Swings: What Can Be Done About Them?

We have all seen it. It’s everywhere you look. Retail sales go up. Retail sales go down. Oftentimes, this comes to the forefront of the news during holiday shopping season, or some other big event such as annual sales tied to back-to-school time or graduation season. What is interesting is not necessarily that these things happen. Or even why they do. But rather what can be done about it. And all consumers, be they in mainstream or adult markets, go through sales patterns.

Jason Kirk ·