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Articles by Gary Jackson

opinion

Is It True? Or Is It Exaggerated Marketing Spin?

If Edward R. Murrow were still alive in 2017, he would no doubt be shocked at how communications and technology have changed. The famous broadcast journalist, who died in 1965made his mark in an era of AM radio, physical newspapers and black-and-white television.

Gary Jackson ·
opinion

For Online Merchants, the First Step to Success Starts With Billing

When a company is preparing to launch a new website, considerable thought can go into ways to make it profitable.

Gary Jackson ·
opinion

Are Your Payment Forms Losing You Sales?

Whatever product online merchants are selling, their ultimate goal is conversions — and one cannot overstate the importance of payment forms, which can make or break a transaction. The difference between effective and ineffective payment forms can mean the difference between finalizing the sale or not finalizing the sale.

Gary Jackson ·
opinion

Transaction Truths: Adapting for the Evolving Consumer

For the past few years, we have all seen how consumers continue to define e-commerce through their quick adaption of new technologies to make purchases, their proclivity to shop online more and more, and their demands to buy what they want, how they want, where they want.

Gary Jackson ·
trends

Transaction Truths: Navigating a Changing Paysite Environment

The online world has grown up. Gone are the days of consumers not trusting technology or being hesitant to buy products and services through the Internet.

Gary Jackson ·
trends

Transaction Truths: Same Old E-Commerce? Not Even Close

Have you ever wondered when payment processing became all about rates? Perhaps it was a few years back when a recession hit the U.S. economy. Perhaps, at some level, it’s always been about rates.

Gary Jackson ·
opinion

Creating a Plan for Success as the Economic Picture Gets Brighter

A new year always brings promise and the excitement of new opportunities. And this year is looking better than a number of recent ones when it comes to economic forecasts. In the U.S., a total of 321,000 jobs were added in November of 2014 and data for the months of September and October were revised to show 44,000 more jobs created than were previously reported.

Gary Jackson ·
opinion

The United States of Consumers

It seems every year during the fall, a lot of attention within our industry shifts to Europe … with good reason. Yes, there are a number of tradeshows many of us attend to network with peers and strengthen and forge business relationships.

Gary Jackson ·
opinion

Online Transaction Truths: Steady Navigation

The online world has grown up. Gone are the days of consumers not trusting technology or being hesitant to buy products and services through the Internet. Indeed, Amazon, iTunes, smartphones and global shrinking have created an environment where online buyers are more than willing to virtually traverse to new places and make purchases. Most don’t even give it a second thought.

Gary Jackson ·
opinion

System Update: Today’s To-Do List for a Changing Market

Have a list. Check it twice. No, this isn’t a discussion about holiday songs or traditions. Rather, it is an examination about the importance of keeping up with the market and how the addition (or absence) of some commonly used e-commerce features can impact everything from consumer trust and acceptance to increased sales for your business. There are several items you need in order to optimally operate and analyze your business while continually driving results, and more are coming out all the time as both the markets and consumers keep evolving. Sure, it can be tricky to keep up with all of the updates and changes, especially since the first priority is actually running your business! Without a mental checklist of sorts, you never know what your business may be missing out on or which ecommerce features can help push results.

Gary Jackson ·