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Articles by Filipe Rodrigues

opinion

Traffic Clicks: Making the Right Targeting Decisions

According to Juniper Research, the global carrier billing market was worth around $4 billion in 2014 and it is predicted to rise to $13 billion by the end of 2017. ExoClick recently updated the mobile carrier targeting feature on its platform so advertisers can now target hundreds of more carriers worldwide, opening the door to mobile carrier billing.

Filipe Rodrigues ·
opinion

Seven Tips for Real-Time Bidding Success

Real-time bidding (RTB) was first introduced to the online ad industry back in 2009. The aim was to create a more targeted way to advertise digital display ads (CPC, CPM). Advertisers are asked to bid for certain premium ad inventories supplied by publishers via ad networks, who act like a kind of stock exchange.

Filipe Rodrigues ·