Articles by Bryony Lees
Tips for Navigating a Completely Remote Job in Sexual Wellness
opinion
Tips for Navigating a Completely Remote Job in Sexual Wellness
Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.
Is 'Cuffing Season' a Marketing Gold Mine for Pleasure Brands?
opinion
Is 'Cuffing Season' a Marketing Gold Mine for Pleasure Brands?
When planning communications content for the year, from campaign concepts to social media posts to press releases, I categorize it all according to four “seasons” that don’t quite correspond to the calendar seasons: Christmas, spring/Easter, summer… and cuffing season.
The Basics of Influencer Marketing for Pleasure Brands
opinion
The Basics of Influencer Marketing for Pleasure Brands
"Influencer marketing" means exactly what it says: sourcing people to help promote your products, services or events. Influencers can boost your signal by attending brand events, uploading candid reviews of your products or simply giving you a shoutout on social media.