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Articles by Brian Dunlap

opinion

A Force To Reckon With

Now that the Halloween season is upon us, let’s ruminate on all the ghastly terrors with which us poor little webmasters must deal. I’ve been around the World Wide Web and back plenty of times, and have lived and heard many a terrible tale. So sit back while I do my best to spook you and make you shiver and cringe. Fear not, however, as you can ensure your own version of this story ends happily.

Brian Dunlap ·
opinion

Keep It Uncluttered

Starting a new website or redesigning an existing one? Suffering from a lack of inspiration on how to fashion and structure the site? Need a clue on just how to proceed? The motivation to make your product and service available online is just one element of many that have to be in place before your business is able to pursue an effective and profitable web presence. Now you just have to figure out how to build that website and what kind of form it will take.

Brian Dunlap ·
opinion

Keeping Webmasters Honest

ClickTruth, a third-party auditing program from Porn Posse, promises to prevent Webmasters from shaving the truth about their sales stats.

Brian Dunlap ·
opinion

Five Nasty Net Nuisances

Webmasters have a host of ever-present concerns that demand time and constant attention. There are the obvious aspects of site operation: bandwidth costs, traffic sources, sales conversion ratios, content and so forth. However, there are other aspects of site ownership—from the conduct and behavior of those with whom we share the Web to subtle technological details—that can have profound effects on how our sites perform and whether we’re effectively conducting business or getting, pardon my French, the shaft. With that in mind, what follows is a list of nasty Net nuisances webmasters should be ever wary of.

Brian Dunlap ·
opinion

United Stats of Cyberspace

Checking up on affiliate performance is no longer a time-consuming chore thanks to StatsRemote, a time-saving software tool that provides an instant record of which sponsors are converting at the best ratios, allowing users to adjust and focus their marketing strategies accordingly...

Brian Dunlap ·
opinion

Zend and the Art of PHP

The two men responsible for laying the foundation of modern Web content discuss the bold new direction of PHP.

Brian Dunlap ·
opinion

Bookmarkers: The Overlooked Revenue Source

There is no more valuable a commodity to webmasters than traffic. Regardless of how much a website has to offer, entire domains are rendered totally useless by a lack of sufficient visitors. It's no wonder, then, that webmasters spend so much time working to drive surfers to their sites. So oft overlooked in the ongoing struggle for traffic is the Web's underappreciated traffic asset: the bookmarker.

Brian Dunlap ·
opinion

Keeping Up With Google

When Google shuffles its Page Rank calculation formula, Web businesses can crumble. Here's another look at the Google Dance and how it can affect you

Brian Dunlap ·
opinion

Make Them Want Your Email

The fight against spam – unsolicited e-mail – has been receiving a great deal of media attention. Internet service providers, government institutions, advocacy groups, and consumers are all engaged in an effort to clear our inboxes of these messages

Brian Dunlap ·