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Articles by Ariana Rodriguez and Casey Murphy

trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

Ariana Rodriguez and Casey Murphy ·
trends

A Look at the Post-Pandemic Retail Comeback

The pandemic has been a roller-coaster that no one could have prepared for when it first began nearly two years ago. However, 2021 served as a year of recovery as businesses returned to their regular operations.

Ariana Rodriguez and Casey Murphy ·