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Articles by AJ Hall

opinion

Stand Out in the Crowd for Next-Level Networking

As in-person events return in full force post-pandemic and we continue shifting toward a more talent-controlled business, there are more opportunities than ever in adult.

AJ Hall ·
opinion

Cutting Costs in the Spirit of Entrepreneurship

Adult website owners are comprised of two groups: One is comfortable giving up 30-50 percent of their site’s gross sales revenue (aka profit) in exchange for software, hosting and services despite being able to obtain them for as little as a few hundred bucks a month.

A.J. Hall ·
opinion

Finding the Right Road to Success

Last month, I wrote about collaboration, surrounding yourself with good people and top-tier service providers and having an alliance group.

A.J. Hall ·
opinion

Expanding Your Mastermind Group Should Be a Game Plan

After a decade of selling an automation software product for managing websites, it’s been interesting to follow the trends of our customers throughout the past year.

A.J. Hall ·
opinion

Start Being Mobile Progressive

With the end of the year approaching, I found myself at a loss for a timely end-of-year article idea. Enlisting the help of everyone at ElevatedX, I opened our internal communication app and fired off a chat that asked, “Any XBIZ article topic suggestions for my last one in 2016?”

A.J. Hall ·
opinion

Finding the Right Payment Business Model

One consistency among nearly all paysite owners is that they are creatures of habit. After all, how else could someone tirelessly produce or procure similar content steadily in order to update their commercial enterprise or labor-of-love on a weekly or daily basis? Through passion or routine, it becomes habitual.

A.J. Hall ·
opinion

Creating a Top-Notch, Lucrative Adult Website

If there’s one thing I’ve seen consistently over the 10 years I’ve been running Elevated X and working exclusively with paysite owners it’s that no matter how competitive the paysite market gets or how high the barrier to entry seems, there are always people eager to break in and start their first site.

A.J. Hall ·
opinion

Witnessing a New Dawn in Adult?

Last month I was asked by XBIZ to provide a short blurb for a magazine feature that asked the question: “What will the paysite market look like five years from now?”

A.J. Hall ·
opinion

Audit Your Paysite for Better Dividends

When we think of paysites we usually think of content, design, traffic and how to make sales. Rarely do things like user experience or customer service rank high among a paysite owner’s as site operators are not generally dealing with customers directly on a one-to-one basis. Sadly, it shows in the way some sites are treating customers.

A.J. Hall ·
opinion

How to Successfully Market Your Paysite Offerings

With a flip-flopping public consensus on message boards, depending who you choose to listen to, you’ll be led believe that one paysite business model is better than another.

A.J. Hall ·
opinion

Today’s Realities With Paysite Entrepreneurship

The online adult entertainment industry has come a long way these last few years.

A.J. Hall ·
opinion

Paysite Owners’ Big Challenge — Optimal Pricing

I’ve been writing for adult industry magazines for nearly a decade and have somehow managed never to touch on a topic that every paysite owner has to content with — the pricing conundrum.

A.J. Hall ·
opinion

8 Tips for Successful Business Partnerships

2016 marks my 16th year in the adult entertainment industry and the 10-year anniversary of my adult paysite management CMS software company, Elevated X, a still-thriving business formed out of a partnership that began 12 years ago.

A.J. Hall ·
opinion

Will Adobe Animate CC Catch On in a Big Way?

Anyone who knows me can tell you I’m not one for flashy things. I do appreciate them, however, and was reminded of my affinity for flashy things as I made small talk with Alec Helmy in the valet line after the XBIZ Awards show and admired the nice cars.

A.J. Hall ·
opinion

Burning Your Mark in the Minds of Customers

I had the pleasure of speaking on a seminar panel about branding at the recent 2016 XBIZ Show conference in Los Angeles in January. I was not originally slated to be on this panel and ironically, my being asked to participate last minute was a direct result of a branding related decision of my own to pass on participating in a different seminar.

A.J. Hall ·
opinion

Paysite Power: It's 2016 and It's Time to Stand Out in the Crowd

As we look ahead to a new year, many of us find ourselves amidst the annual period of reflection that’s become a requirement for any full time member of this business.

A.J. Hall ·
opinion

Paysite Power: Are You Ready to Invest in a Paysite?

As we end another year and the excitement of 2016 lies ahead, a lot of people are already in cruise mode, focusing on their holiday shopping and getting ready to relax.

A.J. Hall ·
opinion

Paysite Power: Niche Producers Still Killing It Sales-Wise

For at least a decade it’s been no secret that unless you’re one of the few mass-production giants, the niche porn market is where it’s at. Even the leading studios have changed things up and moved away from the standard boilerplate scene in favor of catering to hot niches currently trending.

A.J. Hall ·
opinion

Paysite Power: Merchant Account vs 3rd-Party Billing

A few months ago I wrote an article about billing that focused on merchant accounts as an alternative to third-party billing services. The intention of the piece was to promote thinking amongst larger scale paysite operators in regards to ways to lower fees.

A.J. Hall ·
opinion

Paysite Power: Making the Switch to a New Content Management Platform

I was recently asked by an industry pioneer and someone reviewed by many as a production legend to give my feedback on a new design in the works for modernizing of his heavily branded paysite.

A.J. Hall ·
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