Feature Articles

opinion

Why Getting Back to In-Person Events Is Imperative for Pleasure Biz

Even before COVID-19, consumers were increasingly shopping online. Then, during the pandemic, many of us store owners and suppliers became very accustomed to leaning back and managing business from behind a screen.

Sean Quinn ·
opinion

What Pleasure Brands Need to Know About Celebrity Endorsements

The right celebrity endorsement could skyrocket your brand into profitable relevance. The wrong one could send your brand crashing down into obscurity. While the allure of celebrity endorsements is obvious, less obvious are the risks that come with handing over the responsibility for your brand’s reputation to a third party.

Kathryn Byberg ·
opinion

Selling Tactile Stimulation With Textured Toys

Tactile stimulation plays a pivotal role in elevating intimate encounters. As consumers recognize and explore the link between diverse, expansive sensory engagement and enhanced pleasure, we are seeing a shift toward products that go beyond basic functionality.

Carly S. ·
opinion

How Mainstream Can Show Respect in Its Appropriation of Fetish Wear

Once upon a time, fetish wear was strictly confined to kink communities and subcultures. However, it has now made its way onto the catwalk and even mainstream Instagram and TikTok. This visibility of fetish clothing raises important questions about respect for its origins and the cultural significance of fetish wear.

Countess Diamond ·
opinion

How to Leverage Social Media to Increase Retail Foot Traffic, Sales

These days it can feel like everybody is interacting on a screen of some kind, with less IRL engagement than ever. This can be especially frustrating for brick-and-mortar business owners, because while social media followers are great, you need in-person foot traffic to keep your business going.

Eric Lee ·
opinion

How to Master Online Training for Retail

Imagine you’re in a retail store. You want to make a purchase but aren’t sure which product to choose. As your eyes scan the shelves, different thoughts cross your mind: “This one has the most attractive packaging.” “But I’ve heard good things about the brand that makes that one.”

Vanessa Rose ·
opinion

A Look at Products for Role-Play, Affirmation

Gender affirmation and sexual role-play may not seem like topics that go hand in hand, but role-play can be a powerful tool for experiencing, exploring and expressing gender — or no gender at all.

Rebecca Weinberg ·
opinion

Combining Pleasure Biz Marketing Tactics Into a Strategy for Growth

"New year, new you” isn’t just a personal mantra. It’s a game changer for businesses too. With the holiday season behind us, now is the perfect moment to dust away the cobwebs of lingering routine, toss out the empty coffee cups and gather ’round for a digital marketing powwow.

Lauren Bailey ·
opinion

The Mainstreaming of Pleasure Products: Boom or Doom?

Not all that long ago, the idea that you might pick up a sex toy at the same drugstore or big box store where you do the rest of your shopping seemed unlikely at best. But today, with attitudes toward sexual wellness shifting, our category has hit the mainstream.

Sean Quinn ·
opinion

A Look at the Media's Rejection of Female-Focused Sexuality Brands

Brand visibility is essential for growth. Unfortunately for brands in the sexual wellness industry, the platforms they need to create that visibility are actively working against them.

Kathryn Byberg ·
opinion

How to Humanize Your Brand to Forge Genuine Customer Connections

Amidst the cacophony of the digital age, as countless brands vie for attention, ensuring your brand or store’s survival and success means crafting a narrative that customers can identify with, one that imbues your brand with life and personality.

Joe Powell ·
opinion

How Product Packaging Shapes Retail Success

If you’ve been in a sex shop lately, or even a pharmacy, it’s clear that the pleasure products industry is booming. There are more products out there than ever before. For manufacturers, this means crowded shelves — and competing for shoppers’ attention.

Eric Lee ·
opinion

What Pleasure Brands Can Learn From Gen Z's Approach to Sex

The most shocking thing I’ve read about sex recently was in the autobiography of the late Matthew Perry, where the “Friends” star cheerfully admitted there was a time in his life when his penis didn’t work for many years.

Julia Margo ·
opinion

A Look at the Ever-Expanding World of Anal Toys

Did you know that some of the oldest pieces of art on earth depict anal sex? It’s true! While this may surprise a lot of people, for those of us in adult retail, it confirms something we already suspected: people have always been curious about putting things in their butts.

Rebecca Weinberg ·
opinion

Learning the Science and Art of Marketing in a Regulated Industry

Sectors governed by strict regulations face unique challenges when it comes to marketing. Success for sexual wellness brands therefore requires innovation, adaptability and strategic thinking.

Lauren Bailey ·
opinion

How Retailers Can Stand Out With Digital Signage

In the digital age, every pixel counts. That’s especially true in adult retail marketing. If you’re not leveraging every possible tool to your advantage, you’re tossing money out the window. One particular tool, digital signage, can serve as silent salesperson, inventory mover — and revenue rocket!

Sean Quinn ·
opinion

Laying the Groundwork for PR Success in the Sexual Wellness World

In the sexual wellness industry, everything is personal. If your customers don’t know who you are and why they should trust you, they won’t show up. Effective PR can help you establish that kind of relationship with your target audience.

Kathryn Byberg ·
opinion

Why 'Innovation' Is More Than a Buzzword in the Pleasure Biz

These days, the word “innovative” seems to pop up in reference to almost anything, from electronics to foodstuffs. Whatever it is, someone is probably out there trying to make the new, better, more innovative version. But what does that really mean?

Eric Lee ·
opinion

How to Boost Holiday Sales With Winter-Themed Sensual Products

In the world of pleasure, even the winter frost can ignite new desires. Help your customers uncover those desires, satisfy their curiosity and burn the candle of romance even brighter with winter-themed seasonal novelties and sensual products.

Carly S. ·
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