Our Erotic Journey's James Guo Profiled on Wired.com

Our Erotic Journey's James Guo Profiled on Wired.com

IRVINE, Calif. — James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new Wired.com feature titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."

In the article, written by Jason Parham, Guo discusses the company's origin, product lines, its business model, and AI sex robots, among other topics.

The company's online store "is a pleasure chest of sexual self-amusement," writes Parham. "Take your pick: There’s the lipstick-shaped vibrator, a remote-controlled rotating butt plug, various cock rings, something called the 'Gravity Rocket' (a clitoral suction vibrator with seven massage modes), and a smattering of glow-in-the-dark accessories.

"At a moment when industry trends favor artificial intelligence and remote sex exploration, Guo just wants to make eccentric, high-quality vibrators. He’s betting big on toys."

He goes on to discuss the company’s beginnings and how his background in manufacturing has influenced OEJ.

"In the years since launch, Guo has built Our Erotic Journey into a quietly influential brand through intentionally whimsical designs and an insistence on quality products," he continues. "'I know production,' Guo says. His family, he tells me, owns an auto-parts factory in China, and what he learned from the business — how the factory system runs, the science of machines, what style of packaging attracts customers — he leveraged for OEJ."

After quoting a consultant who describes AI as the future of the sex tech industry, Parham asks Guo for his perspective on the emerging technology.

"Guo tells me he is not phased by talk of AI sex robots — 'a low-volume business,' in his estimation —because many people cannot afford the high price tag," he notes. "Continued success, he believes, is will come by expanding on the company’s themed collections. OEJ works directly with US and Canadian distributors; it is not a direct-to-consumer business, though he says customers do occasionally order via the online store."

The full article is available on Wired.com.

For more information on Our Erotic Journey, click here.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Coquette Lingerie Unveils 2025 Main Collection

Coquette Lingerie has released its Main Collection for 2025.

Eldorado Marks 50 Years of Triumphs and Hard-Won Success

When the going gets tough, the tough get going—and the pleasure trade has endured some pretty tough times. It is perhaps to be expected, then, that a company like Eldorado Trading, which has been around for a full half-century, has learned to weather lean years with its head held high.

Adam & Eve Reveals Results of 'How's Your Sex Drive?' Survey

Adam & Eve has released the results of a survey asking respondents to describe their sex drive.

Full Circle Adds 3 Pleasure Products to Vibrating 'Jewelry' Collection

Pleasure brand Full Circle has unveiled three new pleasure products in its line of jewelry vibrators.

Kiiroo Debuts 'ProWand' Massager

Kiiroo has introduced the ProWand massager.

Pipedream Introduces 'Pogo Thruster' Rabbit Vibe

Pipedream Products has debuted the new Pogo Thruster rabbit vibrator from its Fetish Fantasy collection.

Doxy Debuts 'Doxy Go' Compact Wand Massager

U.K. pleasure brand Doxy has introduced its new Doxy Go compact wand massager.

Orion Debuts 'Slim' Vibrators From You2Toys Line

Orion Wholesale has introduced the Slim collection of vibrators from its You2Toys line.

Pipedream Introduces 'Super Sonix Thruster' Rabbit Vibe

Pipedream Products has debuted the new Super Sonix Thruster rabbit vibrator from its Fantasy for Her (FFH) collection.

Satisfyer Chief Sven Pelka Shares Outlook for Fun Factory Acquisition

Over the summer, German wellness group Triple A purchased premium pleasure brand Fun Factory’s entire product portfolio, inventory, patents, designs, and brands as part of an asset deal that went into effect Oct. 1.

Show More