Shonda Reiger Promoted to Lingerie Buyer at Eldorado

Shonda Reiger Promoted to Lingerie Buyer at Eldorado

BROOMFIELD, Colo. — Eldorado Trading Company has promoted Shonda Reiger to the position of lingerie buyer.

Reiger first joined the company's purchasing team last year as an administrative assistant, having previously worked in sales for a plastics manufacturer. In her new role, she'll be responsible for selecting lingerie products, as well as negotiating terms with vendors. She'll report directly to Director of Purchasing Jon Vogt.

"Shonda has been a huge asset to our team," said Vogt. "She has grown beyond her original role and is more than qualified to take on the additional responsibility. We are thrilled she is making the most of this opportunity."

Reiger will be attending ANME in Burbank, California in January to meet with vendors and customers.

"I recently attended ILS and enjoyed meeting so many new people," Reiger said. "ANME will be an exciting chance to learn more about the industry and build better relationships with our business partners."

For more information, visit Eldorado's B2B portal and follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Altitude Intimates Concludes 3 Days of Deals, Strategy and Connections

As Altitude Intimates carried on into its second and third days, the excitement and energy on the show floor continued as exhibitors showcased a dynamic mix of pleasure products and lingerie for attendees to explore.

Lovense Debuts New 'Webcam 2'

Lovense has introduced the new Webcam 2 for creators.

Kiiroo Unveils 'Luxus' Vibrator

Kiiroo has introduced its Luxus couples vibrator.

Nalpac Releases 2025 Spring Catalog

Nalpac has released its 76-page 2025 spring catalog, featuring hundreds of products.

Swedish Court Rules LELO Products Do Not Infringe 'Invalid' Satisfyer Patent

A Swedish district court has ruled that a patent filed by Satisfyer parent company EIS GmbH is not valid, and therefore three products from pleasure brand LELO are not in violation.

Hankey's Toys Debuts 'XG Chase' Dildo

Mr. Hankey's Toys has introduced its new XG Chase Dildo.

Altitude Intimates Day 1 Brings New Product Reveals

The doors to Altitude Intimates 2025 opened with a surge of energy as buyers, brands, and industry insiders gathered to explore the latest in lingerie, pleasure products, and sexual wellness.

Bed Nerdz Debuts New Vibrator Collection

Bed Nerdz has released a collection of vibrators.

Le Wand Unveils New 'Dive' Massager

Le Wand has debuted the fully submersible Dive vibrating massage wand.

BeYourLover Debuts 'Fatima' Vibrator

Pleasure brand BeYourLover has introduced its Fatima vibrating and thrusting suction toy.

Show More