BERLIN — On October 8, WOW Tech hosted an exclusive partner event called Vision WOW at the Peppermint Pavilion in Hannover.
The WOW Tech event brought together over 350 guests from over 50 countries, including partners, distributors and retailers, as well as press, key opinion leaders and bloggers.
Guests received insights into WOW Tech’s latest innovations, products and brands, in advance of their official launch. Well-known German host Kerstin Linnartz led the audience through the program, while WOW Tech Chief Commercial Officer Thuve Bremen and director of marketing, Jan Greuter, presented the latest products and brands.
"As one of the leading SX Tech companies, WOW Tech focuses on quality, innovation and science,” Bremen said at the end of the evening. “This evening, we were again able to prove that we are the leading innovation driver in the industry. We are delighted that so many of our partners arrived earlier to eroFame to be part of Vision WOW. I am proud of our strong team that is committed to meeting the needs of our partners and customers every day.”
At the event, the We-Connect 4.0 app debuted with new features.
“The We-Connect app has been used more than 15 million times by couples all over the world since it launched five years ago,” the company said. “Based on market research, interviews and focus groups, We-Vibe has developed We-Connect 4.0, which unites and implements all the consumer insights collected.”
The new app features full screen video chat, instant messaging and a wide screen remote function, among other new features.
The new We-Vibe Chorus unites the shape of the bestselling We-Vibe Sync with numerous new technological features for couples to discover. Chorus features a "squeeze" remote. The pressure of the squeeze from the hand controls the intensity of the vibration. Pair Chorus with the We-Connect app for new “iModes,” that promise a new responsive experience.
WOW Tech has equipped Chorus with new “AnkorLink” technology, which the company is describing as a new connection standard in the sex toy industry.
“Bluetooth technology is limited in that its signal is reflected by water and as over 80 percent of the body consists of water, Bluetooth’s reliability is limited in the adult toy industry,” the company said. “AnkorLink by WOW Tech solves this problem.”
The new Wand by We-Vibe utilizes We-Vibe’s powerful, quiet motors with their rumbly vibrations combined with the revolutionary Smart Silence technology already in use in some Womanizer products. The vibration levels and modes can be changed with a joystick function on the handle. Wand comes with two optional attachments.
WOW Tech also launched the new brand Romp, which is described as “a fun and accessible option” for retailers. The product range includes all major categories of vibrators and three Pleasure Air offerings at a lower price point than WOW Tech premium brands.
Starting with a brand claim of "Pleasure Redefined," WOW Tech is launching a male-focused brand. The new brand, which is called Arcwave, touts “high-performance technology, a bold attitude, and original design.” The first Arcwave products will be launched in early 2020, the copany.
All new products and brands were featured at the WOW Tech eroFame booth, which underlined the company’s multi-brand strategy. Each of the brands had its own area where visitors could get more detailed information and be immersed in the brand experience. In addition, WOW Tech brand experts gave multiple daily presentations on all upcoming innovations.
