TrafficStars, xHamster Debut xPreroll Ad Format

TrafficStars, xHamster Debut xPreroll Ad Format

LOS ANGELES — TrafficStars has announced its latest technological development, the xPreroll, now available for all publishers on its platform.

According to the company, the xPreroll is a joint development between xHamster and TrafficStars, with this new technology providing an overlay for a publisher’s video player that implements video pre-rolls seamlessly and effortlessly.

“This is the simplest and most effective way for publishers to implement video pre-rolls,” explains Sales TrafficStars Director Anna Blaivas. “This also means that advertisers will be able to grab further high-quality video traffic from the TrafficStars inventory, as this player enables video pre-rolls to be shown in the most effective way — maximizing CTRs and conversion rates.”

“We’re the established experts in video content streaming, so it was natural that we developed a genuine solution which covers the existing market needs,” says xHamster VP of Marketing Alex Hawkins. “You just add [the] xPreroll script to your site and start monetizing your videos.”

The technology was developed by xHamster and TrafficStars to help publishers integrate video pre-roll into their sites — especially those who don’t have the resources or technology to do so. It’s a very clean and simple solution that provides additional revenue streams to all publishers and is compatible with a range of players including JW Player, VideoJS, Delight VR, and more.

For more information, email publishing@trafficstars.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

JustFor.fans Marks Its 7th Anniversary With Palm Springs Conference

JustFor.fans is celebrating its seventh anniversary with a four-day conference and party in Palm Springs May 18-21.

North Dakota Legislature Backs Off on Device-Based AV

A North Dakota state senator who sponsored a device-based age verification bill that Free Speech Coalition (FSC) endorsed is now seeking to amend the bill to require site-based age verification instead.

PLBY Group Taps Byborg Principal Gyorgy Gattyan for Board of Directors

Playboy parent company PLBY Group has appointed Gyorgy Gattyan to its board of directors.

FSC Brings Adult Industry Debanking Issues to Congressional Hearing

The Free Speech Coalition (FSC) recently had its "Statement for the Record" on the debanking of adult industry members read to the U.S. House of Representatives.

Clips4Sale Releases '2025 US Fetish Map'

Clips4Sale (C4S) has released its 2025 Fetish Map of the United States, showing the most searched-for fetish in each U.S. state.

Star Factory PR Relaunches Website

Star Factory PR has relaunched its official website, with several new features.

Solomon Friedman of Ethical Capital Partners Profiled in Canada's National Post

Solomon Friedman of Ethical Capital Partners, the investment group that controls Aylo and its flagship website, Pornhub, is profiled this week in Canada's National Post newspaper.

New Content Platform 'RM11' Launches

The new content platform RM11 has launched.

DripDrop Relaunches Through YourPaysitePartner

DripDrop Productions has relaunched through YourPaysitePartner (YPP).

Angie Bloom Launches New Paysite

Producer and content creator Angie Bloom has launched a new gangbang-themed membership site, Bloom.Shop, through MyMember.site.

Show More