Williams Trading Announces 'Become the Dessert' Contest

PENNSAUKEN, N.J. — In celebration of the Gelato product launch by System JO, Williams Trading Co. is conducting a contest for all adult brick-and-mortar retailers to win a fully customized Become the Dessert Custom Bike valued at more than $2000. 

“As seen at ANME, the Become the Dessert Custom Bike is not only a working bicycle, but a seriously creative System JO Gelato product display that is eye-catching on the retail floor,” Williams Trading Co. said.

“System JO’s Gelato is a collection of flavored water-based personal lubricants designed to enhance foreplay and comfort of intimacy,” Williams Trading Co. said. “Formulated using a pure plant-sourced glycerin, this product provides a comfortable glide using quality ingredients."

System JO Gelato is available in five flavors; salted caramel, tira misu, mint chocolate, hazelnut espresso and creme brulee.

To enter, Williams Trading Co. said, one must “place a minimum order of $150 for the new System JO Gelato full product range and send a picture of your creative and exciting Gelato store display to the attention of Erin V. at erinm@williams-trading.com. The store with the most prominent, eye-catching display wins.”

All dealers must be an active customer of Williams Trading Co., brick and mortar only.

Photos submissions must be submitted no later than Dec. 31.

Participating dealers must purchase the new System Jo Gelato Product Line from now until Dec. 15.

For more information, visit Williams Trading Co.'s official website or follow the veteran distributor on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Tonga Now Shipping 'Romantic Rose' Vibe From Blush

Tonga BV is now shipping the new Romantic Rose vibrator from Blush's Play With Me line.

Hankey's Toys Debuts 'Siswet Tentacle' Dildo

Mr. Hankey's Toys has introduced its new Siswet Tentacle Dildo.

Honey Play Box Introduces Red 'Puff' Kegel Trainer

Honey Play Box has debuted a new red edition of its Puff kegel trainer.

CB-X Unveils 'Guarded Galaxy' Chastity Kits

CB-X has unveiled its new Guarded Galaxy glitter chastity kit collection.

New Pleasure Product Review Site 'ToyChats' Launches

ToyChats.com, a pleasure product review and discussion site, has officially launched.

Pipedream Debuts PDX Elite 'Moto-Bator Pro' Stroker

Pipedream Products has introduced its new PDX Elite Moto-Bator Pro masturbator.

Our Erotic Journey Introduces New Packaging

Our Erotic Journey has debuted new packaging for re-releases of its top-selling products.

Pipedream Debuts Jimmyjane 'Touch-Me Pro' Vibe

Pipedream Products has introduced the new Touch-Me Pro vibrator from its Jimmyjane line.

Full Circle Debuts Stroker Collection, Love Torsos

Pleasure brand Full Circle has introduced its new Blue Jean Girls stroker line and Royal Honeys love torsos for wholesale distribution.

Sportsheets Joins FSC as Gold Member

Sportsheets has joined Free Speech Coalition (FSC) as a Gold-level member.

Show More