Doc Johnson's T.V. Takeover

In March, Doc Johnson picked up roles on two Showtime series that included driving the plot of a three-episode arc of “House of Lies.”

The North Hollywood, Calif.-based manufacturer was features on two episodes of the current season of “Shameless,” Showtime’s hit series starring William H. Macy, Joan Cusack and Emmy Rossum.

The House of Lies cast and crew shot on-location at Doc Johnson’s North Hollywood facility in the fall of 2012, shooting in production areas and the main office.

In “Shameless” episode four, “The Helpful Gallaghers,” characters Sheila (Joan Cusack) and Jody (Zach McGowan) are elated to have just become parents/guardians to a newborn baby boy. But along with the joys of parenting an infant, their once lively sex life has gone from “active” to “nonexistent.” In order to bring a little spice back into the bedroom and revive their sexual intimacy, Sheila suggests the use of sex toys. At first, she tempts Jody with the iconic Doc Johnson Hard Rammer.

“Everyone here at Doc Johnson is thrilled with the exposure we’ve gotten through Showtime’s top show, ‘Shameless,’” says Victoria Bowman-Steinour, director of marketing and public relations. “When the series approached us last year for product and let us know that we would be featured in several episodes of Season 3, we were incredibly flattered. We’re looking forward to seeing how the storyline unravels as this season continues.”

The network ratings for “Shameless” topped 3.8 million viewers in 2012. Ratings for the current season have reported 2.6 million viewers for recent episodes.

Doc Johnson then appeared in the eighth episode of the current season of “House of Lies” in which the consultants work with an iconic adult toy company, presented as Doc Johnson, to help maintain their commitment to American manufacturing.

The House of Lies cast and crew shot on-location at Doc Johnson’s North Hollywood facility in the fall of 2012, shooting in production areas and the main office.

Adam Brody guest stars in the three-episode arc as the adult manufacturer’s young CEO determined to usher his family’s legacy into a bright and successful future.

“It was an amazing experience, having the House of Lies crew at Doc Johnson,” Doc Johnson COO Chad Braverman said. “The skill and professionalism demonstrated by the crew was a true testament to their craft. The cast was incredibly gracious and friendly during filming and we hope that they enjoyed their time the spent at Doc Johnson as much as we enjoyed having them. American manufacturing is at our core, and we are honored to participate in a story that tackles the struggles American manufacturers face.”

In episode eight of “House of Lies,” titled “Wonders of the World,” the consultants — Kristin Bell as Jeannie, Ben Schwartz as Clyde, and Josh Lawson as Doug — travel to Doc Johnson’s actual production facility in order to better understand the business of pleasure.

The consultants are joined by Adam Brody as Nate, the incoming Doc Johnson CEO wishing to honor his father’s vision and commitment to American manufacturing in the current industry of competitors’ selling imported products made of sub-standard materials and at lower prices. The tour Brody’s character conducts takes the cast (and audience) through production area scenes, as dildos and other toys are poured, painted, and prepped.

Heavily featured is the Lucid Dream No. 14, which arrived in a Doc Johnson branded box sent to consultant Jeannie by Doc Johnson’s CEO in an attempt to convince Jeannie of his products’ quality. Unable to resist the allure of the renown No. 14’s G-spot head and multi-speed vibrations, Jeannie uses the product in her office and goes on to gush about its effectiveness later in the episode.

Many additional best-selling products are featured throughout the episode including the Noches Latinas Tetas Grandes, The Great American Challenge, Sasha Grey’s UR3 Deep Penetration Vibrating Pussy & Ass, the iVibe Rabbit, Mood Fantastic wand, WonderLand Pleasurepillar, and the classic Pocket Rocket Plus.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Mitigating Retail Shrink Through Intelligent Video Solutions

Retail shrink isn’t just a cost of doing business — it’s an existential threat. Theft, fraud, operational inefficiencies and employee mismanagement chip away at profits in ways that many business owners don’t even realize.

Sean Quinn ·
opinion

The Power of Authenticity in Selling Pleasure Products

I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to fit a mold. I assumed that selling meant following a formula: say the right things, use the right voice and present myself in a way that was guaranteed to convert.

Kimberly Scott Faubel ·
profile

Dennis DeSantis on Building a Blockbuster Career in Adult Retail

The adult industry and the mainstream Hollywood scene often intersect, and few executives are more familiar with that crossover than Dennis DeSantis.

Ariana Rodriguez ·
profile

'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections

Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!

Colleen Godin ·
opinion

How Cannabis Culture Is Reshaping Sexual Wellness, Pleasure

April is a month of celebration: Lovers Day, Earth Day… and 4/20. Once a subculture symbol, “420” has evolved into a movement that bridges cannabis advocacy, wellness and an increasingly vital discussion around sexual health and pleasure.

Ian Kulp ·
profile

WIA Profile: Holly Corbella

Even during last year’s retail slump, the adult home party business continued to rock and roll — at least in New Jersey. Just ask Holly Corbella. Based in the Garden State, Corbella is the founder, CEO and lead party planner for Parties by Bellas, an intimate, in-home sex toy event company focusing on creating budget-friendly home parties for women on the East Coast.

Women In Adult ·
profile

Friday Bae Founder Benoit Palix Discusses Brand's Gen Z Focus

French sexual wellness brand Friday Bae is aiming to disrupt the market with its genderfluid, inclusive pleasure products. With bright pops of color for Gen Z and millennials to swoon over, Friday Bae is merging creativity and education for fans, dubbed the “Bae Squad.”

Namma Karp ·
profile

Self Serve's Matie Fricker on Promoting Sex-Positivity in Albuquerque

For 18 years, Self Serve has been providing a sex-positive space for adult toys and resources to folks in Albuquerque, New Mexico. The story behind its success is all about making connections: connecting with your passion, with your business partner, with your customers, with your staff and with your community.

Justin Goodrum ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
Show More