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Tom Nardone

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PriveCo's Tom Nardone Specializes in the Business of 'Do Not Disturb'

If it doesn’t happen under lock and key, Tom Nardone isn’t interested in selling it. From the bedroom to the bathroom, Nardone is the king of capturing consumers who could use a little assistance in their most vulnerable moments.

Colleen Godin ·

Vibrators.com Teases 'Surprise Invention' at Upcoming Sex Expo

Vibrators.com will return this year to Sex Expo New York, where the adult e-commerce website will unveil a secret invention to attendees.

profile

Pleasure Products: Q&A With Tom Nardone on the Rockbox Finger

How did you come up with the idea for the Rockbox Finger, and why did you choose Lovehoney to help you develop the idea?

Alex Glass ·

Slate.com Profiles PriveCo’s Tom Nardone

In a commentary for Slate.com’s MoneyBox column, Mark Joseph Stern profiles PriveCo President Tom Nardone as a “21-century American hero.”

profile

Exec Seat: PriveCo President Tom Nardone

Tom Nardone launched PriveCo in 1998 at the height of the dot-com boom after seeing an opportunity in the anonymity of the Internet. Founded as Isdera Corp. in August of 1998, PriveCo set its vision of providing a retail platform for people who would prefer to purchase certain items in a private environment. The moniker PriveCo adopted in 2006 was an amalgamation of the shortened words “private” and “company.” Today, PriveCo operates 11 retail sites, including ShopInPrivate.com, Vibrators.com and Bachelorette.com. In this exclusive Executive Seat Q&A, Nardone sits down with XBIZ to discuss his latest project and professional goals for the new year.

Ariana Rodriguez ·