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opinion

Power in Partnerships: The Supplier / Retailer Relationship

Retail isn’t just about moving boxes because the boxes quickly stop moving if your retailers can’t sell them. That happens for many reasons, but lack of support from manufacturers and distributors has the potential to leave a retailer with the wrong stock, or products that don’t capture the end-user’s attention.

Alex Parker ·
opinion

Innovating Pleasure Products By Syncing With Mobile Technology

Future gazing is always fraught with danger as in a few years someone is going to read this and have a good old chortle. I’ve done it myself, seeing letters I sent to magazines as a kid, indignant about some development in the field of IT, or how such and such a PC was superior to another.

Alex Parker ·
opinion

Color Me Mine: Embracing The Diversity of the E.U.

Offering the consumer choice is the key to successful retailing yet choice does not mean 14 different colors of the same vibrator. Or does it? The classic sex toy colors used to be a radioactive “flesh” color that would better be described as orange, the occasional white or gold item and one other color – a dark brown that attempted to replicate African skin. At least that was my experience in the first adult shop I bought from – it was dingy, quite seedy and very limited in what it stocked by today’s standards, so let’s spool forward to 2014.

Alex Parker ·
opinion

Pleasure Products: The Brands of Europe

Whether you want to understand how the European pleasure product industry works or you have decided on entering into this potentially lucrative area, the perception of brands within the E.U. is key to success.

Alex Parker ·
profile

Getting Your Rocks-Off in British Style

The reserved Brit is a stereotype that has all but been debunked by last year’s friendly, colorful and exuberant Olympic Games, and of course by a certain trilogy of monochrome themed books that have made a modest impact on the world of erotic publishing. But you would be mistaken for believing 2012 was the genesis of Britain’s gregarious and adventurous blossoming.

Alex Parker ·

Sex Toys Buzz Launches ASAP Portal for Touch-Screen Mobile Devices

The Sex Toys Buzz team today launched ASAP, a portal designed to allow users of touch-screen mobile devices easier access to the content on Sex Toys Buzz and other sites in its portfolio.

Give Lube Appointed Official Lube Provider to SexToysBuzz

Give Lube has been appointed the official lube supplier for sex toy reviewing site SexToysBuzz.com.

Sex Toys Buzz Launches Mobile Site

Sex Toys Buzz has announced the launch of a mobile device-friendly version of its sex toy review site, Mobile.SexToysBuzz.com.

New Sex Toy Review Blog Launches

Promising expertise and a commitment to serious sex toy reviews, the new blog SexToysBuzz.com has launched.