From rope bondage to hentai (a sexually explicit form of animé), a variety of erotic Japanese imports have found their way to North America, Europe and Australia over the years. And the erotic side of Japan has also come to the west in the form of the Nuru massage, a type of massage that is performed in the nude using special gels. Nuru massage (also called nuru-nuru) is making its presence felt in different areas of the adult entertainment industry ranging from erotic Nuru videos (both porn and instructional) to North American companies that manufacture Nuru gels, including the Valencia, Calif.-based Trigg Laboratories (makers of Wet Nuru), the Los Angeles-based Nori Fields Co. (known for Mr. Nori’s Magic Gel and other products) and the Montreal, Canada-based Shunga (makers of the Oriental Body Slide Erotic Nuru Massage Kit).
